Friday, March 15th, 2013
By Shannon Watterson and Cassidy Lawson Public relations is all about putting the right message in front of the right people at the right time. Traditional media is one of the main channels we use to drive our clients’ messages, but, while a great tool, articles can often dilute the clients’ messages. Enter the byline. [...]
Tags: agency, Boston, Boston Public Relations, Public Relations, Schneider Associates, Schneider PR, SchneiderPR
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »
Tuesday, March 5th, 2013
Register FREE ($60 value) with shareable code: 2012TopTen It’s never been more difficult to launch a new product. Consumers are more fragmented than ever. With 40,000 products launched each year, how can marketers make sure their launch will stand out?Join us in this Google+ Hangout with brand experts from the 11th Annual Most Memorable New Product Launches who [...]
Tags: Boston, Boston Public Relations, Integrated, julie hall, launch, Launch PR, Launch Public Relations, Launches, launchpr, marketing, McDonald's, MMNPL, Most Memorable New Product Launch, new product, new product launch, pepsi, PR, Product Introduction, product introductions, product launch, product launches, products introduction, Schneider Associates, Schneider PR, SchneiderPR, Sentient Decision Science, Social Media, Taco Bell, USA Today
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, New Book on Launch, Public Affairs, Social Media, Uncategorized | No Comments »
Monday, March 4th, 2013
It’s the middle of your junior year and you and a friend are looking for that one great internship to complete your nearly perfect résumés. You have the grades, the work ethic, and the writing chops, and you’ve whisked cover letters and CVs into the inboxes of every internship coordinator in a 50-mile radius. Your [...]
Tags: agency, Boston, boston pr, Boston Public Relations, dos and don'ts, firm, Integrated, intern, internship, Launch PR, Launch Public Relations, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, Social Media, social media dos and don'ts, tweets, twitter
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Social Media, Uncategorized | No Comments »
Thursday, February 21st, 2013
Recently, Texas A&M released its annual “Mobility Report” on traffic conditions in the nation’s 498 largest metropolitan areas. The results aren’t pretty, especially for Boston commuters. According to the study, Boston is the fifth worst area for traffic, with drivers spending an average of 53 idle hours in their cars last year. Only Washington, D.C., Los Angeles, San Francisco, and New York rank worse.
As traffic jams and work days have grown longer, employees have made a reasonable commute a top priority in choosing a job. As a result, the corporate housing model of companies clustered in urban downtowns or remote office parks is changing. Today, businesses looking for office space increasingly require nearby housing and lifestyle options for employees. Consequently, municipalities that offer all-in-one mixed-use developments are more attractive to top companies as corporate headquarters.
Tags: agency, Atlantic mangement, Boston, boston pr, Boston Public Relations, chris meehan, community launch, comute, employee care, forest park, live or play, marlborough ma, mixed use development, planning, Public Relations, robert buckely, rush hour, rush hour traffic, Schneider Associates, Schneider PR, SchneiderPR, tex A&M, traffic
Posted in Public Affairs | No Comments »
Tuesday, February 5th, 2013
By Tom Ryan, Director of Marketing and Creative Services, Schneider Associates How do you make the most out of a $4 million ad? You cross your fingers and hope that your target audience isn’t refilling a plate of buffalo chicken dip when your ad runs. Or, you build an integrated approach into your Super Bowl [...]
Tags: advertising, audi, bad commercials, Boston, boston pr, Boston Public Relations, budweiser, coke, Consumer, creative, dodge ram, doritos, go daddy, good commercials, iron man 3, Jeep, Launch PR, launchpr, marketing, mercedes, MMNPL, movie trailers, oreo, pepsi, PR, Product Introduction, product launch, products introduction, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, Social Media, super bowl, super bowl commercials, Taco Bell, tweets, twitter, volkswagon, youtube
Posted in Agency News, Consumer, Food & Retail, Launch PR, Social Media | No Comments »
Wednesday, January 9th, 2013
By Joan Schneider, President and Creative Director, Schneider Associates At Harvard Business School, they always talk about managing by walking around. It’s hard to have new ideas when you are constantly sitting in the office—talking to the same people, looking at the same scenery, thinking about things in the usual way. I’ve found that travel [...]
Tags: agency, art, art basel, Boston, boston pr, Boston Public Relations, creative, creative agency, creative marketing, creative solutions, florida, inspiration, Joan Schneider, launch, Launch Public Relations, Launches, marketing, miami, Public Relations, Schneider Associates, Schneider PR, SchneiderPR
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »
Monday, January 7th, 2013
By Jamie Berman, Account Coordinator, Consumer Group Social media has become the soapbox of the 21st century, a swift and efficient vehicle for the world to deliver complaints 24 hours a day. When those grievances involve a specific company, they’d better be ready to quickly face the music or they may lose valued customers. In [...]
Tags: Boston, boston pr, Boston Public Relations, customer service, jamie berman, marketing, mbta, parkmobile, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, social marketing, Social Media, social media marketing, talk to the manager, tweets, twitter
Posted in Consumer, Consumer Health & Tech, Consumer Tech, Social Media, Uncategorized | No Comments »
Wednesday, December 19th, 2012
Tags: agency, Boston, boston pr, Boston Public Relations, christmas, firm, Holiday, Public Relations, Schneider Associates, Schneider PR, schneiderassociates, SchneiderPR, Social Media, traditions
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, New Book on Launch, Public Affairs, Social Media, Uncategorized | No Comments »
Wednesday, November 28th, 2012
By Shannon Watterson, Account Executive, Corporate/Nonprofit Group Communicating the right message is what public relations is all about. That’s why we write detailed message guides to prepare our clients to succinctly convey their stories, media train them so they can artfully handle any question and counsel them on what topics are in the news so [...]
Tags: agency, Boston, boston pr, Boston Public Relations, Corporate & Nonprofit, corporate communications, corporate pr, editorial, firm, Launch PR, Launch Public Relations, marketing, nonprofit pr, op-ed, opinion, professional services, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, thought leadership
Posted in Agency News, Corporate & Nonprofit, Uncategorized | No Comments »
Wednesday, November 14th, 2012
Schneider Associates is a proud member of the WorldComPublic Relations Group, the world’s leading partnership of independently owned public relations firms. SA is one of more than 100 partner agencies worldwide, located in 96 markets, 46 countries and across six continents. WorldCom allows us here at SA, and all of its partners, to serve national, [...]
Tags: agency, Boston, boston pr, Boston Public Relations, firm, Integrated, Introductions, launch, Launch PR, Launch Public Relations, Launches, marketing, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, Social Media, worldcom, worldcom group, worldcom pr, worldcom public relations
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »
