Posts Tagged ‘boston pr’

Schneider Associates Promotes Catherine Kellogg and Mike Ruta

Tuesday, September 10th, 2013

Schneider Associates is pleased to announce the promotions of Catherine Kellogg to Account Executive and Mike Ruta to Digital Account Executive. After completing a summer internship at Schneider Associates, Kellogg joined the agency as an Account Coordinator in 2012. In her new role, Kellogg is responsible for day-to-day client management, media and community outreach, and [...]

Social Etiquette: The Dos and Don’ts of Social Media (Internship Edition)

Monday, March 4th, 2013

It’s the middle of your junior year and you and a friend are looking for that one great internship to complete your nearly perfect résumés. You have the grades, the work ethic, and the writing chops, and you’ve whisked cover letters and CVs into the inboxes of every internship coordinator in a 50-mile radius. Your [...]

Avoiding the Dreaded Boston Rush Hour

Thursday, February 21st, 2013

Recently, Texas A&M released its annual “Mobility Report” on traffic conditions in the nation’s 498 largest metropolitan areas. The results aren’t pretty, especially for Boston commuters. According to the study, Boston is the fifth worst area for traffic, with drivers spending an average of 53 idle hours in their cars last year. Only Washington, D.C., Los Angeles, San Francisco, and New York rank worse.

As traffic jams and work days have grown longer, employees have made a reasonable commute a top priority in choosing a job. As a result, the corporate housing model of companies clustered in urban downtowns or remote office parks is changing. Today, businesses looking for office space increasingly require nearby housing and lifestyle options for employees. Consequently, municipalities that offer all-in-one mixed-use developments are more attractive to top companies as corporate headquarters.

What Can We Learn from the PR Crises of 2012?

Wednesday, February 6th, 2013

By Carolyn Tillo, Account Coordinator With a presidential election and debates over topics like abortion and same-sex marriage, 2012 proved to be a year of drama and controversy. At the center of much of this controversy were PR scandals that could and should have been avoided. Recently, PR Daily posted a list of the top 10 [...]

Super Bowl Ads Have Become Integrated Marketing Campaigns

Tuesday, February 5th, 2013

By Tom Ryan, Director of Marketing and Creative Services, Schneider Associates How do you make the most out of a $4 million ad? You cross your fingers and hope that your target audience isn’t refilling a plate of buffalo chicken dip when your ad runs. Or, you build an integrated approach into your Super Bowl [...]

Art Fuels the Brain and Helps with Managing Your Team

Wednesday, January 9th, 2013

By Joan Schneider, President and Creative Director, Schneider Associates At Harvard Business School, they always talk about managing by walking around.  It’s hard to have new ideas when you are constantly sitting in the office—talking to the same people, looking at the same scenery, thinking about things in the usual way. I’ve found that travel [...]

Social Customer Service Is As Easy As 1-2-3

Monday, January 7th, 2013

By Jamie Berman, Account Coordinator, Consumer Group Social media has become the soapbox of the 21st century, a swift and efficient vehicle for the world to deliver complaints 24 hours a day. When those grievances involve a specific company, they’d better be ready to quickly face the music or they may lose valued customers. In [...]

Can we share the holidays with you?

Wednesday, December 19th, 2012

   

Is the Op-Ed God’s Gift to PR?

Wednesday, November 28th, 2012

By Shannon Watterson, Account Executive, Corporate/Nonprofit Group Communicating the right message is what public relations is all about. That’s why we write detailed message guides to prepare our clients to succinctly convey their stories, media train them so they can artfully handle any question and counsel them on what topics are in the news so [...]

Local Public Relations Support Anywhere in the World

Wednesday, November 14th, 2012

Schneider Associates is a proud member of the WorldComPublic Relations Group, the world’s leading partnership of independently owned public relations firms. SA is one of more than 100 partner agencies worldwide, located in 96 markets, 46 countries and across six continents. WorldCom allows us here at SA, and all of its partners, to serve national, [...]