Wednesday, March 6th, 2013
Our EVP Julie Hall teamed up with Chief Behavioral Scientist of Sentient Decision Science Aaron Reid to share the results of the 2012 Most Memorable New Product Launch survey in a Google+ Hangout On Air. Since 2001, SA and Sentient Decision Science have conducted the survey to learn which product launches make lasting impressions with consumers [...]
Tags: advertising, Amazon, Apple, cantina bowl, chicken mcbites, doritos locos taco, duncan hines, forsting creations, galaxy note, Kindle Fire, Launch PR, McDonald's, MMNPL, Most Memorable New Product Launch, new product, new product launch, Nintendo, pepsi, PR, Product Introduction, product introductions, product launch, product launches, products introduction, Public Relations, Samsung, Schneider Associates, Schneider PR, SchneiderPR, Sentient Decision Science, Social Media, Starbucks, Taco Bell, tide, tide pods, twitter
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Food & Retail, Home Products, Launch PR, Social Media | No Comments »
Thursday, October 11th, 2012
[Originally posted to MMNPL.com] MMNPL’s Technology Expert Curtis Silver has more than experience when it comes to technology. Silver has written and worked for Wired.com, Gunnar Optiks, Technorati.com, and Digital Dads (writer of the 2nd best NFL column on the internet). Check out what our expert expects to be the most memorable tech products this [...]
Tags: 3d printer, Apple, best fo 2012, best new product 2012, best new tech, best tech product of 2012, curtis silver, Launch PR, launch public relation, launchpr, lumina, marketing, MMNPL, Most memorable New product, Most Memorable New Product Launch, nintendo wii, nintendo wiiu, nokia, nokia lumina, public relation, Schneider Associates, tech, wiiu
Posted in Consumer, Consumer Health & Tech, Consumer Tech, Launch PR, Social Media | No Comments »
Thursday, September 13th, 2012
No one launches products like Apple, and you can learn a lot from their hugely successful Apple Conference 2012 event. These events have become so iconic, they have truly changed the game when it comes to press conferences. SA’s EVP Julie Hall and marketing coordinator Noel Fisher discuss how Apple manages to build buzz and [...]
Tags: Apple, apple conference, apple keynote, iphone, iphone 5, julie hall, keynote, launch, Launch PR, Launch Public Relations, launchpr, mac, marketing, new ipad, new ipod touch, new nano, new product anouncement, noel fisher, PR, press conference, Product Introduction, product launch, Public Relations
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Launch PR, Social Media | No Comments »
Thursday, April 26th, 2012
Today’s News To read all articles, go to http://paper.li/SADailyNews (which updates at 11:00a.m.), or read them here: Skechers Sets New Pace on Sponsors By SARA GERMANO Relevance: Marketing- That may be about to change. Skechers USA Inc., known more for fashion sneakers than sports shoes, has signed a new contract with Olympic medalist and New [...]
Tags: 3M, Apple, Armada, Boston Herald, facebook, Friendly's, Google, Mashable, Meb Keflezighi, mit, NFL Draft, Nissan, NY Times, Panera, Peter Shankman, Sketchers, Sketchers USA, Social Media, sponsors, The Boston Globe, The New York Times, The Wall Street Journal, Titan, USA Today, Wall Street Journal
Posted in Consumer, Consumer Tech, Corporate & Nonprofit, Food & Retail, Public Affairs, Social Media | No Comments »
Wednesday, April 25th, 2012
Today’s News To read all articles, go to http://paper.li/SADailyNews (which updates at 11:00a.m.), or read them here: Short Hub stop for tall women’s shop By DONNA GOODISON Relevance – Consumer Retail/Local Business: If you spot a lot of tall women around the Hyatt Regency Boston this weekend, don’t assume it’s a gathering of hoops [...]
Tags: Apple, Boston Herald, Coca-Cola, home sales, iphone, Jeep, Long Tall Sally, Mashable, Olympics, recession, SA Daily News, SUV, The Boston Globe, The New York Times, The Wall Street Journal, The WSJ, USA Today, worldwide developers conference, WWDC
Posted in Consumer, Consumer Tech, Food & Retail, Public Affairs | No Comments »
Friday, April 20th, 2012
Today’s News To read all articles, go to http://paper.li/SADailyNews (which updates at 11:00a.m.), or read them here: Want Better Twitter Results? Try These Effective Types of Tweets [via entrepreneur.com] Relevance: A team of researchers conclude certain strategies for tweeting including the most engaging types of tweets and the worst types of tweets. Build Blog [...]
Tags: AllTop, Apple, Apple iPad, Barack Obama, Boston Herald, EBT, Fenway Park, Hanscom, Instagram, ipad, Mashable, McDonald's, Microsoft, New York Times, NYTimes, Obama, Photoshop, PixLr, SA Daily News, Social Media, Starbucks, The Boston Globe, The Wall Street Journal, twitter, USA Today, Wall Street Journal, WSJ
Posted in Consumer Tech, Creative Services, Public Affairs, Social Media | No Comments »
Wednesday, April 11th, 2012
Today’s News To read all articles, go to http://paper.li/SADailyNews (which updates at 11:00a.m.), or read them here: House May Pull PR, CEOs, Communications Specialists Into Lobbying Definition By COLLEEN QUINN Relevance – Industry News: Public relations and communications specialists and any chief executive officers who regularly lobby lawmakers will be required to register as [...]
Tags: Adam Shell, Apple, Best Buy, boston globe, Boston Herald, CEO, Chris Woodyard, Coleen Nielson, Colleen Quinn, Daily News, Edward C Baig, Intuit, Jenna Wortham, Jerry Kronenberg, Marie Szaniszlo, Nstar, NYTimes, PR, Rick Santorum, SA Daily News, Scott Kirsner, Stocks, SurfEasty, The Wall Street Journal, USA Today, Vivian Marino
Posted in Consumer Tech, Corporate & Nonprofit, Public Affairs, Social Media | No Comments »
Thursday, January 26th, 2012
The front page of USA Today’s Money section on January 26th featured the most memorable product launches from the past decade as reported by a national sampling of consumers in the tenth annual Most Memorable New Product Launch survey, conducted by Schneider Associates and research partner Sentient Decision Science. For more information, visit MMNPL.com.
Tags: agency, Apple, Apple iPad, Boston Public Relations, Consumer, iphone, ipod touch, launch, Launch Public Relations, MMNPL, Most Memorable New Product Launch, Most Memorable New Product Launch Survey, most memorable new product launches, most memorable new products, new product, new product launch, nintendo wii, Product Introduction, product introductions, product launch, product launches, products introduction, Schneider Associates, Schneider PR, SchneiderPR, Sentient Decision Science, the new $20 bill, USA Today, USA Today Money, wii, wii fit, Windows 7, windows vista
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Food & Retail, Launch PR | No Comments »
Wednesday, January 5th, 2011
Lisa Van Der Pool, reporter for the Boston Business Journal, featured Boston-based Public Relations firm Schneider Associates’ 2010 Most Memorable New Product Launch survey on WBZ-TV.
Tags: Apple, Boston Business Journal, Boston Public Relations, Droid, launch, launchpr, Most Memorable New Product Launch Survey, new product launch, product launch, Public Relations, Schneider Associates, Sentient Decision Science, SymphonyIRI Group, WBZ-TV, Windows 7
Posted in Agency News, Launch PR | No Comments »
Monday, April 5th, 2010
By Joan Schneider and Julie Hall There were parties outside Apple stores all over the country Friday night and into Saturday morning. Customers who pre-ordered iPads waited patiently, excited to be the first to try this revolutionary new product. In all the discussions about what the iPad does or doesn’t do, people forget that Apple [...]
Tags: Apple, Boston, Boston Public Relations, Integrated, Introductions, ipad, Joan Schneider, julie hall, launch, Launch Public Relations, Launches, launchpr, marketing, MMNPL, Most Memorable New Product Launch, new product, PR, Product Introduction, product launch, product launches, Public Relations, Schneider Associates, Steve Jobs
Posted in Consumer, New Book on Launch | No Comments »
