Sleep Innovations and Olympian Dara Torres Share Pillow Talk with Bloggers at SheCon
On May 23rd, Schneider Associates organized a blogger event for Sleep Innovations, at the inaugural SheCon blogger conference in Miami. The event featured Dara Torres, American swimmer, Olympic gold medalist and the spokesperson for the new Sleep Innovations Rejuvenation Pillow. Torres spoke to the mommy bloggers about two issues that are relevant to any mom and any mommy blogger: how to get a good night’s sleep and how to maximize social media platforms. After the conference, all of the 45 guest bloggers received a complimentary Rejuvenation Pillow and had an opportunity to ask questions and take photos with Torres.
“Sleep is so important to Dara – as an athlete and as a mom – it’s the recovery aspect of sleep that is so critical,” said Sharon Miller, director of marketing for Sleep Innovations. “We’re engaging Dara because she’s a mom and a family person. She has so much in common with mommy bloggers, working mothers with families. Yes, she’s an Olympic gold medalist, but she’s a down-to-earth mom as well.”