Schneider Associates Promotes Alexandra Abramowitz to Account Director
Schneider Associates is pleased to announce the promotion of Alexandra Abramowitz to Account Director.
As Account Director, Abramowitz works closely with consumer and lifestyle clients to deliver creative, strategic and customized public relations programs that articulate each brands’ message and resonate with the media and today’s consumer. Having spent more than 10 years developing consumer public relations initiatives, Abramowitz possesses the sharp thinking and communication skills of a strategic counselor. A graduate of Tulane University, Abramowitz holds a Bachelor of Science in Marketing degree. She joined the firm in March 2013 as an Account Supervisor.
With extensive experience in beauty, fashion and lifestyle public relations, Abramowitz’s background includes new brand introductions, brand revitalizations, product launches and special events for major corporate clients including Avon, CVS/pharmacy, Alberto Culver and Shiseido. Abramowitz’s strong communication background began at Kaplow Communications in New York City. As an Account Director, she created, proposed and executed multi-tiered programs to generate print, broadcast and online exposure. Prior to joining Schneider Associates, Abramowitz also served as PR Consultant to AB Creative, acting as the primary liaison to plan and execute local media and launch events.