Schneider Associates Launch of the Week: McDonald’s Big Mac ATM

Schneider Associates Launch of the Week: McDonald’s Big Mac ATM

With an ATM machine that takes your Twitter handle and gives you a free Big Mac, McDonald’s has stepped back into the marketing scene with their newest strategy, but will it help the fast food super giant sustain sales? See what’s new on this week’s Launch of the Week!

Monique Derico
Monique Derico, Account Coordinator, is responsible for the creation of compelling content for the accounts she supports. She specializes in editorial writing and also supports media relations and outreach initiatives. Monique works with an array of clients including Bentley University, DYNATRAP, MIT Sloan School of Management Executive Education, International Brotherhood of Electrical Workers (IBEW) and William James College. Prior to joining SA in this role, Monique completed an internship at Kallaway Public Relations in London. She earned her Master’s Degree from Boston University in Public Relations and obtained her undergraduate degree in Broadcast Communications from Lincoln Memorial University in Tennessee.