SA’s Julie Hall Discusses Local Sports Advertising in Banker and Tradesman
Banker & Tradesman recently ran an article “Rockland Federal Hopes Red Sox Pitch Cleans Up,” which discussed the strategies used by companies, such as Rockland Federal Credit Union, Ford and Eastern Bank, who air radio and television commercials during athletic events. The article brought up the question of whether advertising during popular sporting events is getting old, and quoted Schneider Associates’ EVP Julie Hall on the subject.
“You have to fish where the fish are. You should also be advertising in your local area, and making sure you’re part of the local community. Every bank wants to be part of the local community.”
Read the full article here
Tags: banker and tradesman, baseball, Boston, Boston Business Journal, boston pr firm, corporate, eastern bank, finance, julie hall, Launch PR, professional services, Public Relations, red sox, rockland federal credit union, Schneider Associates, Schneider PR, SchneiderPR