SA Daily News
To read all articles, go to http://paper.li/SADailyNews (which updates at 11:00a.m.), or read them here:
How to Get More Clicks on Twitter [Infographic]
Relevance – Social Media: I’ve often said that the best use of Twitter is as a broadcast medium. You should be creating a ton of interesting content and sharing it with your followers. To that end I’ve done a bunch of research on how to optimize the clickthrough rate (CTR) of the links you’re tweeting.
How the Fortune 500 Companies Use Social Media [Infographic]
Relevance – Social Media: Having an active social media presence has become an important and integral part of modern business marketing strategies, especially for engagement and brand awareness and loyalty.
Creating a #Hashtag Campaign on Twitter
Relevance – Social Media: Often the biggest results come from the smallest actions. Take Twitter hashtags, for example… The concept itself is deceptively simple; just add the “#” symbol in front of a word or a group of words with the spaces between them taken out.
By: Bob Marshall
Relevance: Food/Social Media – By now, most brands are rightly viewing social media as an integral piece of their overall marketing strategy. However, many still hold the incorrect notion that injecting more money into social media is the only way to build and nurture an online fan base
By: Samantha Murphy
Relevance: Music/Technology – Concerts have changed a lot since the Woodstock days of the late 1960s. Here’s an infographic that compares how technology is used by fans at music festivals such as the Coachella Valley Music and Arts Festival in California compared to the iconic Woodstock festival held in 1969.
By: Lauren Indvik
Relevance: Consumer/Media – Digital technology is making increasingly frequent appearances in offline retail environments. Those installations — think TopShop’s augmented reality fitting room in Moscow, PayPal’s “mobile shopping walls” in Singapore and Sephora’s iPad-enhanced makeup counters in the U.S. — tend to be fun and interactive, drawing in shoppers through novelty of experience.
By: Gary J. Remal
Relevance: Technology – Frustrated, angry and stuck on hold with his cable company more than a year ago, Boston tech entrepreneur Mark Slater came up with an idea that could just turn out to be the next big thing.
By: Gary J. Remal
Relevance: Retail/Local – State tax officials won’t say if moves by online retailer Amazon to start research and manufacturing operations in Massachusetts will mean the company must start collecting an estimated $25 million to $45 million a year in state sales taxes on Web-based purchases.
By: Brent Snavely
Relevance: Media/Marketing – Chrysler’s hardscrabble ad campaigns appear to be convincing car-buying Americans that the scrappy automaker, bailed out by the government, can win the game.
By: Bart Jansen
Relevance: Corp. mergers – US Airways has taken a bold step toward merging with American Airlines, a prospect that would leave the country with four major airlines and probably lead to higher ticket prices.
By: Byron Acohido
Relevance: Social Media – A new service that grades how each of Facebook’s top third-party apps respects consumers’ privacy was released late Sunday by research firm PrivacyChoice. The free tool, Privacyscore for Facebook, spells out privacy policies and tracking practices of more than 200 top Facebook apps, including games, work-related programs and sharing apps.
For Results, Twitter Gets Out Early Word, in Code
By Scotta Sayare
Relevance – Social Media, World News: In France on Sunday, the flan was decidedly in the oven, while the tomato was surprisingly green. By the same token — according to Twitter, at any rate — the temperature in Budapest hovered near 25 degrees.
Climate Change to Affect Corn Prices, Study Says
By Stephanie Strom
Relevance – Food, Economy: Researchers have found that climate change is likely to have far greater influence on the volatility of corn prices over the next three decades than factors that recently have been blamed for price swings — like oil prices, trade policies and government biofuel mandates.
Google Opens Up About Its Network
By Quentin Hardy
Relevance – Technology: Unusually, Google is putting its mouth where its money is. Company representatives appeared at a computer networking conference in Santa Clara, Calif., on Tuesday and Wednesday to discuss some of Google’s data center network workings. It has disclosed that its data centers have moved over to an advanced system dominated by software, instead of traditional hardware of custom switches and routers. The industry calls it a software defined network or S.D.N.
Waltham-based Care.com expands to UK
By Gail Waterhouse
Relevance – Local Business: Care.com, a Waltham online subscription service for finding caregivers, is setting up operations in the United Kingdom – its first international expansion, the company said Monday.
Nimble robot overcomes pet hair
By Hiawatha Bray
Relevance – Home and Tech Products: My home could use a spring cleaning as much as the next fellow’s; probably more. But my big problem is clutter – books and digital gadgets everywhere. So to test the latest vacuum-cleaning robot from iRobot, I handed one off to Globe reporter Erin Ailworth, proud owner of both a cat and a dog, each unable to keep their hairs to themselves.
Avon Is Late to Social Media’s Party
By Emily Glazer
Relevance – Social Media, Business: The Avon Lady needs to spend more time on Facebook. Avon Products Inc., famous for sending its representatives door to door, is losing traction in the U.S., where many time-stressed consumers are increasingly buying their cosmetics on the Web. Operating profit per representative in the U.S. has plunged 75% over the past decade, according to an analysis by Sanford C. Bernstein.
Pfizer Expected to Sell Baby-Food Line to Nestlé
By Anupreeta Das, Jonathan D. Rockoff and Dana Cimilluca
Relevance – Food: Pfizer Inc. is expected to announce on Monday it has reached a deal to sell its baby food business to Nestlé SA for more than $10 billion, according to people familiar with the matter.
Tech IPOs Highlight Busy Week Ahead
By Lynn Cowan
Relevance – Technology, Investing: Following last week’s string of strong debuts, this week’s crop of IPO hopefuls may not shine as brightly.
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