Schneider Associates own Executive Vice President Julie Hall, attended the
Insight to Impact Summit 2009presented by Information Resources, Inc (IRI) at the Wynn Las Vegas on March 23rd -25th, 2009. The Summit brought together leaders in the consumer packaged goods (CPG), retail and healthcare industries to uncover the best strategies to understand shopper behavior and impact bottom line in today’s challenging economy.Julie presented a breakout session titled Creating Memorable Product Launches in a Tough Economy with Mintel and IRI. The session featured product strategies from the
Most Memorable New Product Launch survey conducted by SA, Mintel and IRI in 2008.
Be sure to check out live Tweets from Julie and others at the summit, plus Julie’s biggest retail marketing takeaways in the Summit highlight video (5:02).
