Pura Vida H2O Makes a Splash on Front Page
On April 7th, the Boston Globe featured a story about Pura Vida H2O on the front page of The Boston Globe business section. Pura Vida H20, a Schneider Associates client, develops and markets vending machines that dispense purified water, offering convenience, cost savings and environmental benefits. The machines dispense the water into reusable canteens, reducing the unnecessary waste associated with plastic bottles. Don’t have a reusable bottle? Some Pura Vida machines allow you to purchase a stainless steel container.
The reasons to switch to reusable canteens are compelling: Americans dispose of 60 million plastic bottles a day, producing massive amounts of greenhouse gases. In addition, more than 17 million barrels of oil, enough to fuel 1 million cars for a year, are needed to produce the plastic water bottles sold in the Unites States annually. The bottle manufacturing process actually requires three times as much water to make the bottle as it does to fill it.
The article describes the history of Pura Vida and its founder Ken Kellaway Jr. The story also features an online reader poll to collect consumer feedback on the Pura Vida machines that dispense pure and affordable drinking water. Pura Vida will install machines at health clubs, schools, and offices around the country. The company expects steady growth as concerns about landfills and the cost of bottled water escalates.
Read the article here.
Tags: Boston, boston globe, Boston Public Relations, consumer beverage, consumer food, consumer products, eco-friendly, environmental, featured story, green, innovation, PR, Product Introduction, Public Relations, pura vida, Schneider Associates, vending machine, water