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Tuesday, July 2nd, 2013

Pop-Tarts Gone Nutty! leaves fans just that

Kellogg’s Pop-Tarts have always been a staple in the cupboards of kids and adults alike. With flavors like frosted strawberry, s’mores, and brown sugar cinnamon, Pop-Tarts managed to revolutionize the breakfast pastry market offering consumers a sweet, savory treat without trekking to a café. With Pop Tarts Gone Nutty!, Kellogg’s managed to capture the hearts of moms who want to send their kids off with a hot breakfast and the appetites of kids with two  new yummy flavors: peanut butter and frosted chocolate peanut butter.

“Peanut butter has long been the most requested flavor by our fans,” said Dick Podiak, director of marketing for Pop-Tarts. “We think everyone will agree it was worth the wait once they taste these delicious new varieties.”

At 200 calories per serving and a good source of 6 vitamins and minerals, Pop Tarts Gone Nutty! are packaged in a brand new gold wrapper (perfect for alerting those with peanut allergies). The two flavors have already become foodie favorites with blogs such as Kotaku and The Impulsive Buy giving rave reviews. Eaten straight out of the box or warmed up, the snack, which is made with 100% real peanut butter and topped with fine sugar crystals, is lauded for tasting just like a fresh peanut butter cookie straight out of the oven.

To spread the peanut butter news and get these delicious flavors into the hands of fans nationwide, the Pop-Tarts toasting team is hitting the road on a cross-country trip in a toaster-shaped truck to hand deliver the new products to consumers.  Fans can find information about the tour, scheduled stops and what fellow peanut butter lovers think about the new flavors by checking out the crazy good interactive map at www.facebook.com/kelloggspoptarts. Fans can also use #CrazyGoodPB on Twitter to join in the Pop-Tarts Gone Nutty! excitement.

Also joining in on the fun, A Huffington Post quiz tells you what kind of Pop-Tart matches your personality.

Sure to be a hit with both Pop-Tart and peanut butter lovers nationwide, it’s easy to see why the brand chose the “Gone Nutty!” name, as the fans have enthusiastically reassured them.

Both varieties of Pop-Tarts Gone Nutty! are now available nationwide.

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