Thursday, September 26th, 2013

How to Predict New Product Launch Success – HBS Panel Discussion


Learn How Predictive Analytics, Behavioral Science
and Social Media Can Make or Break Your Next
New Product Launch – A Panel Discussion

Panel Moderator Joan Schneider
CEO, Schneider Associates

Aaron Reid, Ph.D.,
Chief Behavioral Scientist,
Sentient Decision Science, Inc.

Don Martelli
VP & Director of Digital Integration, Schneider Associates

Register as a guest of a member for a reduced rate.

Thursday, October 17
5:30 to 8 p.m.

201 Hawes Hall
Harvard Business School
60 Harvard Way
Boston, MA 02163

What makes consumers and customers try and buy new products? What are the drivers that mobilize people to pick your product over others?

Aaron Reid, Ph.D., is Chief Behavioral Scientist at Sentient Decision Science, Inc., and Don Martelli, VP and Director of Digital Integration at Schneider Associates, discuss how organizations are achieving a truly differentiated advantage in the marketplace by understanding the subconscious and emotional drivers of behavior – and how those organizations are using social media to make product and service launches more successful.

Consumers are telling companies what, when and how they want to buy through what they aren’t saying (the subconscious) and what they are saying (in social media). Find out how emotional marketing and social media are making a difference for brands like Apple, PepsiCo and Allstate Insurance.

Find out more about the event here

Click here to learn more about Schneider Associates

Click here to learn more about Sentient Decision Science