Julie Hall, Executive VP of Schneider Associates, featured in Retail Leader
Schneider Associates’ EVP Julie Hall was featured in the November 2011 issue of Retail Leader. Her article, titled “Consumer-Centric Retailing,” gives retailers tips on strengthening customer relationships by gathering advice from consumers to modify and improve products or services.
The article elaborates on the importance of pairing social media with collaborative marketing initiatives. “With any new initiative, it’s critical to involve early adopters who are often engaged in social media and can be found on Twitter or through their check-ins at your store on Foursquare to ask their opinions on your product or service,” said Hall.
To read the full article in Retail Leader, Click Here.