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Monday, March 21st, 2011

Joan Schneider and Julie Hall Write “Why Most Product Launches Fail” in the Harvard Business Review

Joan Schneider and Julie Hall Write “Why Most Product Launches Fail” in the Harvard Business Review

How would a marketer know if their product launch is on a collision course with failure? They could start by reading Joan Schneider and Julie Hall’s article in the Harvard Business Review that identifies five of the major flaws that can kill a launch campaign. In “Why Most Product Launches Fail,” Joan and Julie offer five intriguing case studies that demonstrate launch flaws, and show how even a great product or a major corporation, like Coca Cola, can stumble at the starting gate.

One of Joan Schneider’s career goals has been to be published in the Harvard Business Review, and the entire SA team is excited about this outstanding accomplishment!

For more insights on how to take your product launch to the next level, check out Joan and Julie’s new book, The NEW Launch Plan. If you would like guidance on your next launch, contact us at launch@schneiderpr.com or on Twitter @SchneiderPR.

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