“Is ‘The Donald’ Going to Trump Your Product Launch?”
Planning on launching a product in the next 12 months? Schneider Associates was recently featured in Forbes discussing the obstacles to launching products in 2016 and offering essential strategies to maximize success in what could be a very difficult climate. The article, written by Joan Schneider, CEO and Founder, and Tom Ryan, VP of Brand Integration, highlights new insights on consumer subconscious behavior relating to new product launches and how to best capitalize on them. Insights in the article have been garnered from information resulting from the 2015 Most Memorable New Product Launch (MMNPL) survey, conducted annually by Schneider Associates and Sentient Decision Science . See the full 2015 MMNPL report here.