Insights from MMNPL Survey Published on Forbes.com

Insights from MMNPL Survey Published on Forbes.com

“Is ‘The Donald’ Going to Trump Your Product Launch?”

Planning on launching a product in the next 12 months? Schneider Associates was recently featured in Forbes discussing the obstacles to launching products in 2016 and offering essential strategies to maximize success in what could be a very difficult climate. The article, written by Joan Schneider, CEO and Founder, and Tom Ryan, VP of Brand Integration, highlights new insights on consumer subconscious behavior relating to new product launches and how to best capitalize on them. Insights in the article have been garnered from information resulting from the 2015 Most Memorable New Product Launch (MMNPL) survey, conducted annually by Schneider Associates and Sentient Decision Science . See the full 2015 MMNPL report here.

Schneider Associates is one of the leading Boston PR firms and integrated marketing agencies successfully launching and accelerating visibility and growth for new products, services, companies, institutions, and communities through a mix of traditional public relations and marketing programs, digital marketing and social media strategies, influencer and experiential campaigns. We also specialize in public affairs, reputation management and crisis communications programs. Schneider Associates is certified by SOMWBA as a woman-owned business.