Friday, March 15th, 2013
On the morning of Wednesday, March 27th, Schneider Associates will bring together members of the higher education community and the Massachusetts state legislature to engage in a roundtable discussion on the future of higher education. We put together the following video as an introduction to some of the topics we will cover during out breakfast. [...]
Tags: affordable education, Boston, college, community college, congress, department of higher education, deval patrick, government affairs, government relations, governor patrick, higher education, higher education act, higher education opportunity act, house of representatives, joint committee on higher education, March 27th, massachusetts community colleges, massachusetts department of higher education, Massachusetts Legislature, moocs, On the morning of Wednesday, online education, private education, private higher education, Public Affairs, public education, public higher education, reauthorization, Schneider Associates, Schneider Associates will bring together members of the higher education community and the Massachusetts state legislature to engage in a roundtable discussion on the future of higher education. We pu, Schneider PR, senate, umass, university, university of massachusetts, ways and means
Posted in Agency News, Public Affairs | No Comments »
Friday, March 15th, 2013
By Shannon Watterson and Cassidy Lawson Public relations is all about putting the right message in front of the right people at the right time. Traditional media is one of the main channels we use to drive our clients’ messages, but, while a great tool, articles can often dilute the clients’ messages. Enter the byline. [...]
Tags: agency, Boston, Boston Public Relations, Public Relations, Schneider Associates, Schneider PR, SchneiderPR
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »
Tuesday, March 5th, 2013
Register FREE ($60 value) with shareable code: 2012TopTen It’s never been more difficult to launch a new product. Consumers are more fragmented than ever. With 40,000 products launched each year, how can marketers make sure their launch will stand out?Join us in this Google+ Hangout with brand experts from the 11th Annual Most Memorable New Product Launches who [...]
Tags: Boston, Boston Public Relations, Integrated, julie hall, launch, Launch PR, Launch Public Relations, Launches, launchpr, marketing, McDonald's, MMNPL, Most Memorable New Product Launch, new product, new product launch, pepsi, PR, Product Introduction, product introductions, product launch, product launches, products introduction, Schneider Associates, Schneider PR, SchneiderPR, Sentient Decision Science, Social Media, Taco Bell, USA Today
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, New Book on Launch, Public Affairs, Social Media, Uncategorized | No Comments »
Thursday, February 21st, 2013
Recently, Texas A&M released its annual “Mobility Report” on traffic conditions in the nation’s 498 largest metropolitan areas. The results aren’t pretty, especially for Boston commuters. According to the study, Boston is the fifth worst area for traffic, with drivers spending an average of 53 idle hours in their cars last year. Only Washington, D.C., Los Angeles, San Francisco, and New York rank worse.
As traffic jams and work days have grown longer, employees have made a reasonable commute a top priority in choosing a job. As a result, the corporate housing model of companies clustered in urban downtowns or remote office parks is changing. Today, businesses looking for office space increasingly require nearby housing and lifestyle options for employees. Consequently, municipalities that offer all-in-one mixed-use developments are more attractive to top companies as corporate headquarters.
Tags: agency, Atlantic mangement, Boston, boston pr, Boston Public Relations, chris meehan, community launch, comute, employee care, forest park, live or play, marlborough ma, mixed use development, planning, Public Relations, robert buckely, rush hour, rush hour traffic, Schneider Associates, Schneider PR, SchneiderPR, tex A&M, traffic
Posted in Public Affairs | No Comments »
Tuesday, February 19th, 2013
Yesterday, USA Today featured the results of the 2012 Most Memorable New Product Launch (MMNPL) survey in a snapshot on the front page of the Money section. The snapshot announced the top five most memorable new products of 2012 according to our survey. Amazon’s Kindle Fire topped the list with a surprising 30% of respondents [...]
Tags: Amazon, android, cola, doritos, doritos locos taco, frito lay, Introductions, johnson and jonshon, Kindle Fire, MMNPL, new product, new product launch, pepsi, pepsi next, proctor and gamble, Product Introduction, products introduction, Samsung, samsung galaxy, samsung galaxy note, Schneider Associates, Sentient Decision Science, smartphone, Taco Bell, tide pos, USA Today
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »
Wednesday, January 9th, 2013
By Joan Schneider, President and Creative Director, Schneider Associates At Harvard Business School, they always talk about managing by walking around. It’s hard to have new ideas when you are constantly sitting in the office—talking to the same people, looking at the same scenery, thinking about things in the usual way. I’ve found that travel [...]
Tags: agency, art, art basel, Boston, boston pr, Boston Public Relations, creative, creative agency, creative marketing, creative solutions, florida, inspiration, Joan Schneider, launch, Launch Public Relations, Launches, marketing, miami, Public Relations, Schneider Associates, Schneider PR, SchneiderPR
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »
Wednesday, December 19th, 2012
Tags: agency, Boston, boston pr, Boston Public Relations, christmas, firm, Holiday, Public Relations, Schneider Associates, Schneider PR, schneiderassociates, SchneiderPR, Social Media, traditions
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, New Book on Launch, Public Affairs, Social Media, Uncategorized | No Comments »
Wednesday, November 14th, 2012
Schneider Associates is a proud member of the WorldComPublic Relations Group, the world’s leading partnership of independently owned public relations firms. SA is one of more than 100 partner agencies worldwide, located in 96 markets, 46 countries and across six continents. WorldCom allows us here at SA, and all of its partners, to serve national, [...]
Tags: agency, Boston, boston pr, Boston Public Relations, firm, Integrated, Introductions, launch, Launch PR, Launch Public Relations, Launches, marketing, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, Social Media, worldcom, worldcom group, worldcom pr, worldcom public relations
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »
Tuesday, November 13th, 2012
By Catherine Kellogg and Chris Meehan In January 2010, the Massachusetts Democratic Party was handed a crushing loss when Scott Brown defeated Martha Coakley in a special election to fill the Senate seat of the late Ted Kennedy. Coakley and her advisors made the crucial mistake of relying too heavily on her well-known record as [...]
Tags: Boston, catherine kellogg, chris meehan, communtiy organizer, elction campaign, election, election strategy, elizabeth warren, grassroots, influencer outreach, martha coakley, massachusetts, political campaign, political strategy, politics, PR, Public Affairs, Public Relations, research, Schneider Associates, scott brown, senate race, senator, strategy, voter campaign, voter outreach
Posted in Public Affairs, Social Media | No Comments »
Wednesday, October 31st, 2012
Marketing experts discuss new focus on the customer as a channel for new product launches at FutureM Boston, MA – October 23, 2012 – Julie Hall, EVP and partner at Schneider Associates, the global leader in Launch Marketing, and other prominent Boston-area marketing and communications leaders participated in a panel discussing the important role of “Social Launch” at FutureM during Boston’s Innovation Week on Wednesday, October 23 at Hynes [...]
Tags: agency, Boston, boston pr, Boston Public Relations, frito lay, Integrated, Introductions, julie hall, launch, Launch PR, Launch Public Relations, Launches, launchpr, marketing, MMNPL, Most Memorable New Product Launch, my-take, new product, new product launch, PR, Product Introduction, product introductions, product launch, product launches, products introduction, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, Sentient Decision Science, Social Media
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »
