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It’s never been more difficult to launch a new product. Consumers are more fragmented than ever.  With 40,000 products launched each year, how can marketers make sure their launch will stand out?Join us in this Google+ Hangout with brand experts from the 11^th Annual Most Memorable New Product Launches who will share how they leveraged earned, owned and paid media spend to create a launch that captivated consumers and led to incredible sales.

Launch Expert and Author, Julie Hall, Behavioral Research Expert Aaron Reid, and moderator the Founder of The CMO Club Pete Krainik and brand representatives from Taco Bell, Pepsi, and McDonald’s will talk about the 2012 Most memorable new Product Launch findings, like:

• How “Men Are The New Women’ on Madison Avenue
• Why “Made in the USA” is more important than ever
• How social media may not be considered “earned media” anymore
• Don’t launch your new product in an election year, and
• A look back on the best launches of the past decade what marketers can learn from them

 The American Marketing Association of Boston will host Joan Schneider and Julie Hall – Schneider Associates principals and co-authors of The New Launch Plan – on Wednesday, June 22 at 6:00 p.m. to share effective strategies for launching a new brand or product.

Using case studies and content from their book, The New Launch Plan, Joan and Julie will talk about the top five reasons most product launches fail, as well as the best tips, tricks and trends being used in launch campaigns today. As part of their 70^th anniversary celebration, AMA will also be giving event attendees a first glimpse of their logo and website to launch their new brand.

Event Details:

Date: Wednesday, June 22, 2011

Location: Bentley University, LaCava Building 325 A-C

Time: 6:00 – 8:00 p.m. ET

Registration and Networking: 6:00 – 6:45 p.m.

AMA Logo and Website Launch: 6:45 – 7:00 p.m.

Presentation with Q&A: 7:00 – 8:00 p.m.

Click here to register for this event.

On May 19^th, the Boston Product Management Association hosted “How to Deliver a Successful New Product Introduction,” a presentation by launch expert and author, Julie Hall of Schneider Associates, and commercialization guru Neil Baron of Baron Strategic Partners.

Julie and Neil delivered powerful lessons about how the launch landscape has changed from Business-to-Business (B2B) and Business-to-Consumer (B2C) to Business-to-Everyone (B2E).  In today’s environment, to launch a product successfully companies need to use consumer feedback and B2E tactics. ”The new stage gate model of manufacturing involves the customer, not just at the end of the process when the product is on the shelf, but during the entire development process,” Julie said, speaking about the need to listen to customers to be able to create products that consumers want and need.

Neil added, “Beta testing should not be a step in the engineering process, it should be the foundation of a company’s entire launch campaign.”

To view clips from the presentation, click here. If you would like to view a copy of Julie and Neil’s presentation, please contact us.

On Wednesday, May 4^th, NECN Business invited Joan Schneider, president of Schneider Associates and co-author of “Why Most Product Launches Fail,” which appeared in last month’s Harvard Business Review, to talk about the elements that can make or break a new product launch.

Joan and Mike Nikitas discussed some of the failed products that were featured in the HBR article, such as the Segway, Microsoft Vista, and Oral-B brush-ups. Click here to see the full interview.

The Boston Product Management Association invites you for an evening all about product launch: “How to Deliver a Successful New Product Introduction.” May 19th at 6:15 p.m. at the Microsoft Waltham Office.

Launch expert Julie Hall and commercialization consultant Neil Baron will offer their strategies, based on decades of research on how to engage customers.

Program topics will include:

• Why Most Product Launches Fail (from Julie’s article in April’s Harvard Business Review)
• One major reason to incorporate Customer Calibration at every stage of development
• How to choose the right early users and cultivate an ongoing relationship to ensure their involvement in making your new product launch a success
• A methodology for successfully introducing new products.
• The one question to ask your prospects to accelerate their buying process
• How to blend your B2B and B2C strategies to be more B2E focused
• Key tactics and trends from The NEW Launch Plan

Click here to register and read more about the event.

Schneider Associates EVP and Partner Julie Hall was interviewed recently on Bloomberg TV by “Taking Stock” host Pimm Fox following an article written by Joan Schneider and Julie, titled “Why Most Product Launches Fail” in the Harvard Business Review. Hall shared her launch expertise and discussed some of the reasons why 75%-90% of new product launches fail within the first two years.

From start-ups to major corporations, Hall revealed that launch failures can happen to companies of any size – even when the product is well designed. Hall discussed Mosquito Magnet, a great product launched during a West Nile outbreak that experienced manufacturing and supply chain problems. Hall also talked about the confusing positioning of Proctor & Gamble’s Febreeze ScentStories Player, one of Hall’s favorite launch failures. Watch the full interview here.

Schneider Associates EVP Julie Hall sat down with WGBH’s Emily Rooney to discuss the highs and lows of product launches on April 21^st.  As a part of the segment, “How To Tell If Your New Product Is A Segway, Not An iPod,” Julie talked about the rarity of truly successful product launches in a market where 75% of new products fail within the first two years.  Some products, Julie explained, fail due to changing trends and fads, while others never get off the ground due to a lack of accurate consumer insights research. Julie used the example of  the Segway, one of the most innovative failed product launches in recent history, as a prime example of short-sighted marketing. Looking to the future, Julie highlighted emerging trends focused on healthier eating, simplification, and multitasking as the wave of what’s to come.  Click here to listen to the interview.

Joan Schneider and Julie Hall Write “Why Most Product Launches Fail” in the Harvard Business Review

How would a marketer know if their product launch is on a collision course with failure? They could start by reading Joan Schneider and Julie Hall’s article in the Harvard Business Review that identifies five of the major flaws that can kill a launch campaign. In “Why Most Product Launches Fail,” Joan and Julie offer five intriguing case studies that demonstrate launch flaws, and show how even a great product or a major corporation, like Coca Cola, can stumble at the starting gate.

One of Joan Schneider’s career goals has been to be published in the Harvard Business Review, and the entire SA team is excited about this outstanding accomplishment!

For more insights on how to take your product launch to the next level, check out Joan and Julie’s new book, The NEW Launch Plan. If you would like guidance on your next launch, contact us at launch@schneiderpr.com or on Twitter @SchneiderPR.