Archive for the ‘New Book on Launch’ Category
Sign up to Hear Launch Experts Joan Schneider and Julie Hall Discuss “Strategies for Launching a New Brand or Product” at AMA Boston this Wedneday, June 22Wednesday, June 22nd, 2011
The American Marketing Association of Boston will host Joan Schneider and Julie Hall – Schneider Associates principals and co-authors of The New Launch Plan – on Wednesday, June 22 at 6:00 p.m. to share effective strategies for launching a new brand or product. Using case studies and content from their book, The [...]
Launch Expert Julie Hall and Commercialization Consultant Neil Baron Introduce New Concept at Boston’s Product Marketing Association: The Customer Calibrated LaunchThursday, June 2nd, 2011
On May 19th, the Boston Product Management Association hosted “How to Deliver a Successful New Product Introduction,” a presentation by launch expert and author, Julie Hall of Schneider Associates, and commercialization guru Neil Baron of Baron Strategic Partners.
Julie and Neil delivered powerful lessons about how the launch landscape has changed from Business-to-Business (B2B) and Business-to-Consumer (B2C) to Business-to-Everyone (B2E).
On Wednesday, May 4th, NECN Business invited Joan Schneider, president of Schneider Associates and co-author of “Why Most Product Launches Fail,” which appeared in last month’s Harvard Business Review, to talk about the elements that can make or break a new product launch. Joan and Mike Nikitas discussed some of the failed products that were [...]
The Boston Product Management Association invites you for an evening all about product launch: “How to Deliver a Successful New Product Introduction.” May 19th at 6:15 p.m. at the Microsoft Waltham Office. Launch expert Julie Hall and commercialization consultant Neil Baron will offer their strategies, based on decades of research on how to engage customers. [...]
Schneider Associates EVP and Partner Julie Hall was interviewed recently on Bloomberg TV by “Taking Stock” host Pimm Fox following an article written by Joan Schneider and Julie, titled “Why Most Product Launches Fail” in the Harvard Business Review.
Schneider Associates EVP Julie Hall sat down with WGBH’s Emily Rooney to discuss the highs and lows of product launches on April 21st. As a part of the segment, “How To Tell If Your New Product Is A Segway, Not An iPod,” Julie talked about the rarity of truly successful product launches in a market where 75% of new products fail within the first two years.
Joan Schneider and Julie Hall Write “Why Most Product Launches Fail” in the Harvard Business Review How would a marketer know if their product launch is on a collision course with failure? They could start by reading Joan Schneider and Julie Hall’s article in the Harvard Business Review that identifies five of the major flaws [...]