Archive for the ‘New Book on Launch’ Category

The Most Memorable New Product Launches of the Year

Tuesday, March 5th, 2013

  Register FREE ($60 value) with shareable code: 2012TopTen  It’s never been more difficult to launch a new product. Consumers are more fragmented than ever.  With 40,000 products launched each year, how can marketers make sure their launch will stand out? Join us in this Google+ Hangout with brand experts from the 11th Annual Most Memorable New Product Launches […]

Can we share the holidays with you?

Wednesday, December 19th, 2012


Register for our Future M Session

Wednesday, October 10th, 2012

Sign up to Hear Launch Experts Joan Schneider and Julie Hall Discuss “Strategies for Launching a New Brand or Product” at AMA Boston this Wedneday, June 22

Wednesday, June 22nd, 2011

       The American Marketing Association of Boston will host Joan Schneider and Julie Hall – Schneider Associates principals and co-authors of The New Launch Plan – on Wednesday, June 22 at 6:00 p.m. to share effective strategies for launching a new brand or product. Using case studies and content from their book, The […]

Launch Expert Julie Hall and Commercialization Consultant Neil Baron Introduce New Concept at Boston’s Product Marketing Association: The Customer Calibrated Launch

Thursday, June 2nd, 2011

On May 19th, the Boston Product Management Association hosted “How to Deliver a Successful New Product Introduction,” a presentation by launch expert and author, Julie Hall of Schneider Associates, and commercialization guru Neil Baron of Baron Strategic Partners.

Julie and Neil delivered powerful lessons about how the launch landscape has changed from Business-to-Business (B2B) and Business-to-Consumer (B2C) to Business-to-Everyone (B2E).

Joan Schneider Discusses “Why Most Product Launches Fail” on NECN Business

Thursday, May 12th, 2011

On Wednesday, May 4th, NECN Business invited Joan Schneider, president of Schneider Associates and co-author of “Why Most Product Launches Fail,” which appeared in last month’s Harvard Business Review, to talk about the elements that can make or break a new product launch. Joan and Mike Nikitas discussed some of the failed products that were […]

Julie Hall Talks About “How to Deliver a Successful New Product Introduction”

Monday, May 9th, 2011

The Boston Product Management Association invites you for an evening all about product launch: “How to Deliver a Successful New Product Introduction.” May 19th at 6:15 p.m. at the Microsoft Waltham Office. Launch expert Julie Hall and commercialization consultant Neil Baron will offer their strategies, based on decades of research on how to engage customers. […]

Julie Hall Discusses Launch Failures on Bloomberg TV

Monday, May 2nd, 2011

Schneider Associates EVP and Partner Julie Hall was interviewed recently on Bloomberg TV by “Taking Stock” host Pimm Fox following an article written by Joan Schneider and Julie, titled “Why Most Product Launches Fail” in the Harvard Business Review.

Julie Hall Discusses Key Learnings from Product Launch Failures on NPR’s “The Emily Rooney Show”

Friday, April 22nd, 2011

Schneider Associates EVP Julie Hall sat down with WGBH’s Emily Rooney to discuss the highs and lows of product launches on April 21st. As a part of the segment, “How To Tell If Your New Product Is A Segway, Not An iPod,” Julie talked about the rarity of truly successful product launches in a market where 75% of new products fail within the first two years.

Joan Schneider and Julie Hall Write “Why Most Product Launches Fail” in the Harvard Business Review

Monday, March 21st, 2011

Joan Schneider and Julie Hall Write “Why Most Product Launches Fail” in the Harvard Business Review How would a marketer know if their product launch is on a collision course with failure? They could start by reading Joan Schneider and Julie Hall’s article in the Harvard Business Review that identifies five of the major flaws […]