Thursday, May 9th, 2013
By Joan Schneider I had the pleasure this week of attending the Hebrew SeniorLife College of Retirement Series at Orchard Cove in Canton, MA to hear Ari Seth Cohen talk about his favorite subject—Advanced Style—which is also the title of his book and his blog. He talked about how his stylish grandmother—a librarian from New [...]
Tags: advanced style, ari seth cohen, Boston, college of retirement living, fashion, Hebrew SeniorLife, Joan Schneider, orcahrd cove, retirement, Schneider Associates, Schneider PR, SchneiderPR, senior living, seniors
Posted in Consumer, Consumer Health & Tech, Corporate & Nonprofit, Creative Services, Food & Retail | No Comments »
Thursday, March 28th, 2013
She’s performed in front millions of adoring fans, packed sports arenas, sang for heads of state and even President Obama. She’s dazzled audiences with her fierce voice, fearless confidence and seemingly impossible dance moves. Beyoncé, with her fame, fortune, and amazing looks, may seem larger than life, a natural who was born for a life [...]
Tags: "arthur page", "beyonce knowles", "beyonce national anthem", "crisis communications", "crisis PR", beyonce, Public Relations
Posted in Corporate & Nonprofit | No Comments »
Friday, March 15th, 2013
By Shannon Watterson and Cassidy Lawson Public relations is all about putting the right message in front of the right people at the right time. Traditional media is one of the main channels we use to drive our clients’ messages, but, while a great tool, articles can often dilute the clients’ messages. Enter the byline. [...]
Tags: agency, Boston, Boston Public Relations, Public Relations, Schneider Associates, Schneider PR, SchneiderPR
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »
Tuesday, March 5th, 2013
Register FREE ($60 value) with shareable code: 2012TopTen It’s never been more difficult to launch a new product. Consumers are more fragmented than ever. With 40,000 products launched each year, how can marketers make sure their launch will stand out?Join us in this Google+ Hangout with brand experts from the 11th Annual Most Memorable New Product Launches who [...]
Tags: Boston, Boston Public Relations, Integrated, julie hall, launch, Launch PR, Launch Public Relations, Launches, launchpr, marketing, McDonald's, MMNPL, Most Memorable New Product Launch, new product, new product launch, pepsi, PR, Product Introduction, product introductions, product launch, product launches, products introduction, Schneider Associates, Schneider PR, SchneiderPR, Sentient Decision Science, Social Media, Taco Bell, USA Today
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, New Book on Launch, Public Affairs, Social Media, Uncategorized | No Comments »
Monday, March 4th, 2013
It’s the middle of your junior year and you and a friend are looking for that one great internship to complete your nearly perfect résumés. You have the grades, the work ethic, and the writing chops, and you’ve whisked cover letters and CVs into the inboxes of every internship coordinator in a 50-mile radius. Your [...]
Tags: agency, Boston, boston pr, Boston Public Relations, dos and don'ts, firm, Integrated, intern, internship, Launch PR, Launch Public Relations, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, Social Media, social media dos and don'ts, tweets, twitter
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Social Media, Uncategorized | No Comments »
Tuesday, February 19th, 2013
Yesterday, USA Today featured the results of the 2012 Most Memorable New Product Launch (MMNPL) survey in a snapshot on the front page of the Money section. The snapshot announced the top five most memorable new products of 2012 according to our survey. Amazon’s Kindle Fire topped the list with a surprising 30% of respondents [...]
Tags: Amazon, android, cola, doritos, doritos locos taco, frito lay, Introductions, johnson and jonshon, Kindle Fire, MMNPL, new product, new product launch, pepsi, pepsi next, proctor and gamble, Product Introduction, products introduction, Samsung, samsung galaxy, samsung galaxy note, Schneider Associates, Sentient Decision Science, smartphone, Taco Bell, tide pos, USA Today
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »
Wednesday, February 6th, 2013
By Carolyn Tillo, Account Coordinator With a presidential election and debates over topics like abortion and same-sex marriage, 2012 proved to be a year of drama and controversy. At the center of much of this controversy were PR scandals that could and should have been avoided. Recently, PR Daily posted a list of the top 10 [...]
Tags: Boston, boston pr, Chick-Fil-A, McDonald's, Mitt Romney, Obama, PR, PR Crisis, PR Daily, PR Mistakes, PR Planning, presidental election, Public Relations, Schneider Associates, Susan G. Komen
Posted in Corporate & Nonprofit, Launch PR, Social Media | No Comments »
Wednesday, January 9th, 2013
By Joan Schneider, President and Creative Director, Schneider Associates At Harvard Business School, they always talk about managing by walking around. It’s hard to have new ideas when you are constantly sitting in the office—talking to the same people, looking at the same scenery, thinking about things in the usual way. I’ve found that travel [...]
Tags: agency, art, art basel, Boston, boston pr, Boston Public Relations, creative, creative agency, creative marketing, creative solutions, florida, inspiration, Joan Schneider, launch, Launch Public Relations, Launches, marketing, miami, Public Relations, Schneider Associates, Schneider PR, SchneiderPR
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »
Wednesday, December 19th, 2012
Tags: agency, Boston, boston pr, Boston Public Relations, christmas, firm, Holiday, Public Relations, Schneider Associates, Schneider PR, schneiderassociates, SchneiderPR, Social Media, traditions
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, New Book on Launch, Public Affairs, Social Media, Uncategorized | No Comments »
Wednesday, November 28th, 2012
By Shannon Watterson, Account Executive, Corporate/Nonprofit Group Communicating the right message is what public relations is all about. That’s why we write detailed message guides to prepare our clients to succinctly convey their stories, media train them so they can artfully handle any question and counsel them on what topics are in the news so [...]
Tags: agency, Boston, boston pr, Boston Public Relations, Corporate & Nonprofit, corporate communications, corporate pr, editorial, firm, Launch PR, Launch Public Relations, marketing, nonprofit pr, op-ed, opinion, professional services, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, thought leadership
Posted in Agency News, Corporate & Nonprofit, Uncategorized | No Comments »
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