By Joan Schneider I had the pleasure this week of attending the Hebrew SeniorLife College of Retirement Series at Orchard Cove in Canton, MA to hear Ari Seth Cohen talk about his favorite subject—Advanced Style—which is also the title of his book and his blog. He talked about how his stylish grandmother—a librarian from New [...]
Tags: advanced style, ari seth cohen, Boston, college of retirement living, fashion, Hebrew SeniorLife, Joan Schneider, orcahrd cove, retirement, Schneider Associates, Schneider PR, SchneiderPR, senior living, seniors
Posted in Consumer, Consumer Health & Tech, Corporate & Nonprofit, Creative Services, Food & Retail | No Comments »
By Shannon Watterson and Cassidy Lawson Public relations is all about putting the right message in front of the right people at the right time. Traditional media is one of the main channels we use to drive our clients’ messages, but, while a great tool, articles can often dilute the clients’ messages. Enter the byline. [...]
Tags: agency, Boston, Boston Public Relations, Public Relations, Schneider Associates, Schneider PR, SchneiderPR
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »
Article appeared originally in Progressive Grocer By Julie Hall Using what is at your fingertips – internally and in the vast world of social media – provides great opportunity and easy-access information Smart 21st-century organizations are using the enormous amount of information available and the priceless communities they have painstakingly curated as the “new and [...]
Tags: big data, facebook, frito lay, Integrated, Introductions, julie hall, launch, Launch PR, Launch Public Relations, Launches, launchpr, marketing, new product, new product launch, PR, Product Introduction, product introductions, product launch, product launches, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, Social Media, twitter, whole foods
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Food & Retail, Home Products, Launch PR, Social Media | No Comments »
Our EVP Julie Hall teamed up with Chief Behavioral Scientist of Sentient Decision Science Aaron Reid to share the results of the 2012 Most Memorable New Product Launch survey in a Google+ Hangout On Air. Since 2001, SA and Sentient Decision Science have conducted the survey to learn which product launches make lasting impressions with consumers [...]
Tags: advertising, Amazon, Apple, cantina bowl, chicken mcbites, doritos locos taco, duncan hines, forsting creations, galaxy note, Kindle Fire, Launch PR, McDonald's, MMNPL, Most Memorable New Product Launch, new product, new product launch, Nintendo, pepsi, PR, Product Introduction, product introductions, product launch, product launches, products introduction, Public Relations, Samsung, Schneider Associates, Schneider PR, SchneiderPR, Sentient Decision Science, Social Media, Starbucks, Taco Bell, tide, tide pods, twitter
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Food & Retail, Home Products, Launch PR, Social Media | No Comments »
Register FREE ($60 value) with shareable code: 2012TopTen It’s never been more difficult to launch a new product. Consumers are more fragmented than ever. With 40,000 products launched each year, how can marketers make sure their launch will stand out?Join us in this Google+ Hangout with brand experts from the 11th Annual Most Memorable New Product Launches who [...]
Tags: Boston, Boston Public Relations, Integrated, julie hall, launch, Launch PR, Launch Public Relations, Launches, launchpr, marketing, McDonald's, MMNPL, Most Memorable New Product Launch, new product, new product launch, pepsi, PR, Product Introduction, product introductions, product launch, product launches, products introduction, Schneider Associates, Schneider PR, SchneiderPR, Sentient Decision Science, Social Media, Taco Bell, USA Today
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, New Book on Launch, Public Affairs, Social Media, Uncategorized | No Comments »
It’s the middle of your junior year and you and a friend are looking for that one great internship to complete your nearly perfect résumés. You have the grades, the work ethic, and the writing chops, and you’ve whisked cover letters and CVs into the inboxes of every internship coordinator in a 50-mile radius. Your [...]
Tags: agency, Boston, boston pr, Boston Public Relations, dos and don'ts, firm, Integrated, intern, internship, Launch PR, Launch Public Relations, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, Social Media, social media dos and don'ts, tweets, twitter
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Social Media, Uncategorized | No Comments »
Yesterday, USA Today featured the results of the 2012 Most Memorable New Product Launch (MMNPL) survey in a snapshot on the front page of the Money section. The snapshot announced the top five most memorable new products of 2012 according to our survey. Amazon’s Kindle Fire topped the list with a surprising 30% of respondents [...]
Tags: Amazon, android, cola, doritos, doritos locos taco, frito lay, Introductions, johnson and jonshon, Kindle Fire, MMNPL, new product, new product launch, pepsi, pepsi next, proctor and gamble, Product Introduction, products introduction, Samsung, samsung galaxy, samsung galaxy note, Schneider Associates, Sentient Decision Science, smartphone, Taco Bell, tide pos, USA Today
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »
By Tom Ryan, Director of Marketing and Creative Services, Schneider Associates How do you make the most out of a $4 million ad? You cross your fingers and hope that your target audience isn’t refilling a plate of buffalo chicken dip when your ad runs. Or, you build an integrated approach into your Super Bowl [...]
Tags: advertising, audi, bad commercials, Boston, boston pr, Boston Public Relations, budweiser, coke, Consumer, creative, dodge ram, doritos, go daddy, good commercials, iron man 3, Jeep, Launch PR, launchpr, marketing, mercedes, MMNPL, movie trailers, oreo, pepsi, PR, Product Introduction, product launch, products introduction, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, Social Media, super bowl, super bowl commercials, Taco Bell, tweets, twitter, volkswagon, youtube
Posted in Agency News, Consumer, Food & Retail, Launch PR, Social Media | No Comments »
By Joan Schneider, President and Creative Director, Schneider Associates At Harvard Business School, they always talk about managing by walking around. It’s hard to have new ideas when you are constantly sitting in the office—talking to the same people, looking at the same scenery, thinking about things in the usual way. I’ve found that travel [...]
Tags: agency, art, art basel, Boston, boston pr, Boston Public Relations, creative, creative agency, creative marketing, creative solutions, florida, inspiration, Joan Schneider, launch, Launch Public Relations, Launches, marketing, miami, Public Relations, Schneider Associates, Schneider PR, SchneiderPR
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »
By Jamie Berman, Account Coordinator, Consumer Group Social media has become the soapbox of the 21st century, a swift and efficient vehicle for the world to deliver complaints 24 hours a day. When those grievances involve a specific company, they’d better be ready to quickly face the music or they may lose valued customers. In [...]
Tags: Boston, boston pr, Boston Public Relations, customer service, jamie berman, marketing, mbta, parkmobile, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, social marketing, Social Media, social media marketing, talk to the manager, tweets, twitter
Posted in Consumer, Consumer Health & Tech, Consumer Tech, Social Media, Uncategorized | No Comments »
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