Archive for the ‘Agency News’ Category

Schneider Associates Promotes Danielle Gerard to Account Executive

Tuesday, December 16th, 2014

Schneider Associates is pleased to announce the promotion of Danielle Gerard to Account Executive. In her new role, Gerard will be responsible for day-to-day client management and community outreach, as well as social media content creation. Gerard will be a key player in supporting account strategy for a wide variety of the agency’s clients including […]

Schneider Associates 2014 Most Memorable New Product Launch Survey Results Featured on Adweek

Monday, December 15th, 2014

The 2014 results of Schneider Associates (SA) annual Most Memorable Product Launch survey were recently featured on, rounding up the top 10 product launches consumers could recall most over the course of the past year. The article also shares the media consumption patterns used by consumers to learn about – and potentially buy – […]

Schneider Associates Promotes Hanna Heycke to Senior Account Executive

Monday, December 8th, 2014

Schneider Associates is pleased to announce the promotion of Hanna Heycke to Senior Account Executive. In this role, Heycke will assist senior management in the planning and execution of account strategy and act as the day-to-day contact for client teams. Hanna will lead media outreach, social media community management and marketing, and press materials development. As […]

MMNPL Survey Insight #8: Emotional Connections Influence Product Launch Recall

Friday, December 5th, 2014

Emotion is a crucial factor when influencing the memorability of a person, event, or in this case, a product. During our 2013 MMNPL survey (you can download the ebook with full data here), Sentient Prime implicit research technology revealed a strong relationship between the emotional connections with a new product launch and the level of […]

We’re Hiring! SA is looking for a Brand Architect and Business Advancement Ambassador

Monday, November 24th, 2014

Mad Men, Image Source: Have you been looking for your chance to be the next Don Draper? Do you want to set the bar for Mad Men and Mad Women everywhere? You’ve been the person behind the person, making things happen for a decade or more, and now you want to lead? Do you want […]

CEO Joan Schneider Presents Results of “iGen Goes to School” Survey to Graduate Enrollment Managers at NEGAP 2014 Conference

Tuesday, November 18th, 2014

On November 14, CEO Joan Schneider presented the results of the “iGen Goes to School” study, conducted by Schneider Associates and The Pollack PR Marketing Group, to graduate enrollment managers at the fall New England Association of Graduate Admissions Professionals (NEGAP) 2014 Conference at Bryant University. The presentation stressed the importance of adapting enrollment marketing […]

SA Couples Media Relations and Social Media to Promote “Doggone Halloween” Event

Friday, November 7th, 2014

On Halloween, Schneider Associates brought together the dogs of Boston during the ‘Doggone Halloween’ Costume Parade presented by our client, the Downtown Boston BID, in partnership with the MSPCA. SA worked to promote the free event by pairing traditional media relations to local Boston outlets with a strong push on social media. Through a press […]

CEO Joan Schneider Speaks at Worldcom Partners Meeting

Thursday, October 9th, 2014

Sharing ideas with thought leaders and her partners in the marketing and public relations industries, CEO Joan Schneider spoke at the 2014 Worldcom Partners meeting in Chicago about the latest techniques in business-to-business marketing. On a panel about innovative B2B tactics, Schneider presented a fresh take on using blogs as a marketing strategy to generate […]

Lauren Torlone Joins Schneider Associates as Director

Thursday, October 9th, 2014

Schneider Associates is pleased to announce the hiring of Lauren Torlone as Director. Torlone brings more than 10 years of experience in national news including working as a producer for “America’s News Headquarters” at Fox News Channel, a News Assistant at CNN and most recently as a producer for C-SPAN’s flagship political and public affairs program, “Washington […]