Archive for the ‘Agency News’ Category

Most Consumers Don’t Remember New Product Launches: MMNPL Survey Insight #1

Thursday, September 18th, 2014

In preparation for our 2014 Most Memorable New Product Launch (MMNPL) survey, we’ll be sharing weekly insights from last year’s survey to set the tone for what’s to come. Keeping the key trends from 2013 in mind, what consumer patterns will emerge this year? One of the most important findings we review each year in […]

Boston Business Improvement District (BID) Takes Center Stage at the Burnham Building Grand Re-Opening

Monday, September 8th, 2014

On Monday, August 25, Downtown Crossing and the Downtown Boston Business Improvement District welcomed 600 new employees from two global communications firms, Havas Media and Arnold Worldwide, to the historical Burnham Building located on 10 Summer Street. Formerly home to legendary Filene’s Basement, the iconic building’s renovation signifies tangible revitalization of the district. Downtown Crossing’s transformation […]

SA Interns Present “Life Is Better in the BID!” Campaign

Friday, August 8th, 2014

This week, Schneider Associates interns presented their final internship campaign projects. At the beginning of the summer, interns were split into three groups and asked to create marketing and public relations campaigns to promote their assigned theoretical client scenario. This summer, one group was assigned the Downtown Boston Business Improvement District, an area that is in […]

Schneider Associates Hires Ariel Ferrante as Integrated Marketing and Digital Design Associate

Friday, July 25th, 2014

Schneider Associates is pleased to announce the hiring of Ariel Ferrante as Integrated Marketing and Digital Design Associate. Ferrante is responsible for day-to-day agency social media management and marketing, as well as agency marketing design. Prior to joining Schneider Associates, Ferrante completed marketing internships with Hollister Recruiting in fall and spring 2012, Bayard Advertising in […]

Better Parking Comes to Boston

Saturday, July 19th, 2014

Schneider Associates’ client Haystack recently announced the Boston launch of its parking app with a glamorous event at the Liberty Hotel. After being greeted by parking “zombies” and “angels” illustrating how Haystack plans to save Boston from “parking hell,” Haystack’s 24-year-old founder and CEO Eric Meyer gave Boston’s hottest residents the 411 on the anticipated […]

What Today’s PR Courses Should Teach Tomorrow’s Employees

Friday, July 18th, 2014

Every year, CareerCast.com releases its list of the most stressful jobs. Year after year, PR ranks high on that list (number six for 2014). As a former PR intern, I know firsthand the transition from intern to full-time employee can be overwhelming, a whirlwind of deadlines, writing assignments and pitch calls. I majored in public […]

Tips to Get the Media’s Ear

Tuesday, June 24th, 2014

Flood insurance, infidelity dating sites, senior living communities, even running with the bulls…I’ve pitched it all. Even though each client is distinct, media attention is on every client’s mind. Despite the fact that a media “win” for one may not be a “win” for another, there are best practices for media relations, regardless of industry. […]