Archive for the ‘Agency News’ Category

CEO Joan Schneider Speaks at Annual PR Advanced Event at Boston University: “PR is about Passion”

Friday, February 27th, 2015

On February 21, Joan Schneider, CEO and founder of Schneider Associates, participated in a panel at the PR Advanced event held by the PRSSA Boston University Chapter. PR Advanced is an annual PR event featuring a keynote speech, breakout speaking sessions, panel discussions, student competitions and a career fair – all focusing on the field […]

Meet the iGen: CEO Joan Schneider Discusses Next Generation of College Applicants & “iGen Goes to School” Survey with Boston Business Journal

Friday, February 20th, 2015

Times may get tougher for higher education institutions marketing to new college applicants. Why? Because the iGeneration–those born after 1994–respond to marketing, media and college communiques very differently from millennials and older generations. In a Boston Business Journal article, CEO Joan Schneider discusses the “iGen Goes to School” survey, consisting of an online survey and […]

Bay Path University Joins the Global Conversation Surrounding the Manhunt following the Charlie Hebdo Paris Terror Attack

Tuesday, February 3rd, 2015

When news breaks, the desire for fresh updates and insightful commentary becomes a priority for all media. Whether the story making headlines is happy or sad, dramatic or devastating, those of us representing clients with relevant content need to share our sources with the media. When one of the worst terrorist attacks in recent memory […]

Meet our Spring 2015 Interns

Thursday, January 29th, 2015

The Schneider Associates team would like to welcome our lineup of spring-semester interns! Let’s get to know them a little better and see what they’re most looking forward to during their time at SA.   Meng Guo Where are you from? China Where do (or did) you attend undergrad? Grad school? Boston University What is […]

SA Attends Boston’s State of the City with an Eye on Innovation

Friday, January 23rd, 2015

On January 13 in Boston, Mayor Marty Walsh delivered his State of the City address at Symphony Hall and three of our SA team members attended. The excitement in the room was palpable as people were eager to hear the plans to further position Boston as a thriving, healthy and innovative city. At SA, we’re […]

Schneider Associates’ 2015 PR New Year’s Resolutions

Monday, January 12th, 2015

Each December, we’re prompted by friends, family and the Internet to dream up a New Year’s resolution that we’re really going to follow. This year, my resolutions are to run (…or sign up) for a marathon and get involved in a volunteer organization that has meaning to me. Even if some New Year’s resolutions don’t […]

Schneider Associates Senior Account Executive Carolyn Tillo Featured in New York Times Poetry Contest

Friday, January 9th, 2015

Last month, Schneider Associates’ Senior Account Executive, Carolyn Tillo, took a brief break from media pitches and press releases to write a poem for a contest presented by New York Times human rights columnist, Nicholas Kristof. Carolyn and the SA team were excited to see her poem, which according to Kristof was poignantly written, featured […]

Thank You to Our Fall 2014 Interns

Monday, January 5th, 2015

As we begin 2015, we wanted to take a moment to thank our interns from the fall 2014 semester for their hard work and contributions. We were extremely impressed by their work ethic and thoroughly enjoyed watching them apply what they learned to our semester intern project. Each of the three teams’ proposed launch campaigns […]

Schneider Associates Promotes Danielle Gerard to Account Executive

Tuesday, December 16th, 2014

Schneider Associates is pleased to announce the promotion of Danielle Gerard to Account Executive. In her new role, Gerard will be responsible for day-to-day client management and community outreach, as well as social media content creation. Gerard will be a key player in supporting account strategy for a wide variety of the agency’s clients including […]