Archive for the ‘Agency News’ Category

SA Attends Annual BRITE ‘15 Conference at Columbia University

Friday, March 13th, 2015

  The SA team recently traveled to Columbia University for the annual BRITE ’15 Conference for leaders in business, technology, media and marketing. BRITE offers a unique blend of thinkers and doers, and challenges people to think differently about the changing landscape of media and technology. CEO Joan Schneider (@JoanSchneider), four-time BRITE attendee, along with […]

How Much Does Your City’s Tooth Fairy Give Children? SA Launches Survey with Client Sunstar GUM

Monday, March 9th, 2015

When you were young, how much did the Tooth Fairy leave under your pillow? To generate buzz surrounding the launch of a new line of kids’ toothbrushes by Sunstar GUM, Schneider Associates (SA) teamed up with Sentient Decision Science to uncover how much money the Tooth Fairy leaves children across the country. In the survey, […]

CEO Joan Schneider Speaks at Annual PR Advanced Event at Boston University: “PR is about Passion”

Friday, February 27th, 2015

On February 21, Joan Schneider, CEO and founder of Schneider Associates, participated in a panel at the PR Advanced event held by the PRSSA Boston University Chapter. PR Advanced is an annual PR event featuring a keynote speech, breakout speaking sessions, panel discussions, student competitions and a career fair – all focusing on the field […]

Meet the iGen: CEO Joan Schneider Discusses Next Generation of College Applicants & “iGen Goes to School” Survey with Boston Business Journal

Friday, February 20th, 2015

Times may get tougher for higher education institutions marketing to new college applicants. Why? Because the iGeneration–those born after 1994–respond to marketing, media and college communiques very differently from millennials and older generations. In a Boston Business Journal article, CEO Joan Schneider discusses the “iGen Goes to School” survey, consisting of an online survey and […]

Bay Path University Joins the Global Conversation Surrounding the Manhunt following the Charlie Hebdo Paris Terror Attack

Tuesday, February 3rd, 2015

When news breaks, the desire for fresh updates and insightful commentary becomes a priority for all media. Whether the story making headlines is happy or sad, dramatic or devastating, those of us representing clients with relevant content need to share our sources with the media. When one of the worst terrorist attacks in recent memory […]

Meet our Spring 2015 Interns

Thursday, January 29th, 2015

The Schneider Associates team would like to welcome our lineup of spring-semester interns! Let’s get to know them a little better and see what they’re most looking forward to during their time at SA.   Meng Guo Where are you from? China Where do (or did) you attend undergrad? Grad school? Boston University What is […]

SA Attends Boston’s State of the City with an Eye on Innovation

Friday, January 23rd, 2015

On January 13 in Boston, Mayor Marty Walsh delivered his State of the City address at Symphony Hall and three of our SA team members attended. The excitement in the room was palpable as people were eager to hear the plans to further position Boston as a thriving, healthy and innovative city. At SA, we’re […]