Archive for the ‘Agency News’ Category

Better Parking Comes to Boston

Saturday, July 19th, 2014

Schneider Associates’ client Haystack recently announced the Boston launch of its parking app with a glamorous event at the Liberty Hotel. After being greeted by parking “zombies” and “angels” illustrating how Haystack plans to save Boston from “parking hell,” Haystack’s 24-year-old founder and CEO Eric Meyer gave Boston’s hottest residents  the 411 on the anticipated [...]

What Today’s PR Courses Should Teach Tomorrow’s Employees

Friday, July 18th, 2014

Every year, releases its list of the most stressful jobs. Year after year, PR ranks high on that list (number six for 2014). As a former PR intern, I know firsthand the transition from intern to full-time employee can be overwhelming, a whirlwind of deadlines, writing assignments and pitch calls. I majored in public [...]

Tips to Get the Media’s Ear

Tuesday, June 24th, 2014

Flood insurance, infidelity dating sites, senior living communities, even running with the bulls…I’ve pitched it all. Even though each client is distinct, media attention is on every client’s mind. Despite the fact that a media “win” for one may not be a “win” for another, there are best practices for media relations, regardless of industry. [...]

CEO Joan Schneider Chimes in on Amazon Fire Launch in Harvard Business Review Blog

Friday, June 20th, 2014

At Schneider Associates, we’re fixated with new product launches, so naturally we were glued to our computer screens for the highly anticipated launch of Wednesday’s Amazon Fire Phone. The major online retailer teased the launch with a purposefully cryptic YouTube video, even though the overwhelming public opinion was correct in that Amazon was launching a [...]

D’Amore-McKim Launches Masters in Innovation and Whiteboard Innovation Challenge

Wednesday, June 18th, 2014

In April, our client Northeastern University’s D’Amore-McKim School of Business made an exciting announcement, and formally introduced its new MS in Innovation graduate degree program through a video introduction at the Boston UpFront featuring innovation Professor Tucker Marion, and an in-person discussion of the future of education by Professor Mario Maletta. The MS in Innovation [...]

Schneider Associates Names Ian Jude Chio Vice President of Finance and Administration

Wednesday, June 11th, 2014

Schneider Associates is pleased to announce the promotion of Ian Jude Chio to Vice President of Finance and Administration. In his new role, Chio oversees agency financials, produces and analyzes reports, and manages all human resources functions including orientation, payroll, employee benefits, company insurances and 401K plan. Chio is also responsible for all general accounting [...]

Three PR Lessons I’ve Learned at the Pool

Thursday, June 5th, 2014

What teaching swim lessons has taught me about my public relations career Each weekend, I trade my Financial District office and corporate clients for a swimming pool and a group of babies, toddlers and parents. I go from crafting press releases and pitches to blowing bubbles and singing “Wheels on the Bus.” As dramatic as [...]