Archive for the ‘Agency News’ Category

Harvard Business Review: 10 Tactics for Launching a Product Using Social Media

Friday, April 17th, 2015

How can brands be creative and nimble when using social media during a new product launch? Joan Schneider, CEO of Schneider Associates, provided Harvard Business Review readers with “10 Tactics for Launching a Product Using Social Media.” To find out which 10 tips made the list, read the HBR article, here. Over the past decade, the way […]

The Young SA Women in Digital Talk Marketing, Social Media and More

Thursday, April 16th, 2015

Image source: As young communication professionals, I can’t stress how important it is to get out of the office, network with others, absorb new ideas – and of course, communicate. At Schneider Associates (SA), we try to attend networking events at least once a month and make an outing of it. The women of SA […]

Take Time for Culture

Friday, April 10th, 2015

It’s so easy to go on a business trip, rush to your meeting and dash back to the airport or train. Why not consider stopping for an infusion of culture? I can assure you in most cities, there’s a local tourist attraction that will enhance your mind—and spur creativity. A colleague and I were in […]

SA Attends Annual BRITE ‘15 Conference at Columbia University

Friday, March 13th, 2015

  The SA team recently traveled to Columbia University for the annual BRITE ’15 Conference for leaders in business, technology, media and marketing. BRITE offers a unique blend of thinkers and doers, and challenges people to think differently about the changing landscape of media and technology. CEO Joan Schneider (@JoanSchneider), four-time BRITE attendee, along with […]

How Much Does Your City’s Tooth Fairy Give Children? SA Launches Survey with Client Sunstar GUM

Monday, March 9th, 2015

When you were young, how much did the Tooth Fairy leave under your pillow? To generate buzz surrounding the launch of a new line of kids’ toothbrushes by Sunstar GUM, Schneider Associates (SA) teamed up with Sentient Decision Science to uncover how much money the Tooth Fairy leaves children across the country. In the survey, […]

CEO Joan Schneider Speaks at Annual PR Advanced Event at Boston University: “PR is about Passion”

Friday, February 27th, 2015

On February 21, Joan Schneider, CEO and founder of Schneider Associates, participated in a panel at the PR Advanced event held by the PRSSA Boston University Chapter. PR Advanced is an annual PR event featuring a keynote speech, breakout speaking sessions, panel discussions, student competitions and a career fair – all focusing on the field […]