Archive for the ‘Agency News’ Category

You’ve got to pay to play – SA Digital Download – April 17, 2014

Thursday, April 17th, 2014

Thursday, April 17 At Schneider Associates, we monitor the latest news and trends in the digital realm and present these insights in SA’s Weekly Digital Download. Being present on social media does not guarantee you an audience. Using tools for paid promotion helps companies stand out on high-traffic social platforms.  Social media used to be all [...]

Schneider Associates Promotes Noël Fisher to Content Marketing Supervisor

Friday, April 11th, 2014

  Schneider Associates is pleased to announce the promotion of Noël Fisher to Content Marketing Supervisor. In her new role, Fisher is responsible for supporting client campaigns by implementing program strategies, managing account teams and acting as the day-to-day contact with clients. Additionally, Fisher oversees the content creation for programs that include digital marketing and [...]

A Rainy Tuesday at Schneider Associates

Wednesday, April 9th, 2014

No, it wasn’t Wednesday, and no, we weren’t wearing pink. However, it was raining yesterday and nothing says gloomy quite like the black and white our female team members all showed up wearing. If you’re intentionally looking for a way to plan what to wear according to the weather, check out the fashion app, Cloth. It’s [...]

It’s all in the (social) data. SA Digital Download – April 3, 2014

Thursday, April 3rd, 2014

Thursday, April 3 At Schneider Associates, we monitor the latest news and trends in the digital realm and present these insights in SA’s Weekly Digital Download. There is no doubt that social media is an unbelievably powerful communication tool for companies, but are they spending as much time assessing social data? Find out how analytics can [...]

SA Digital Download – February 20, 2014

Thursday, February 20th, 2014

Thursday, February 20 At Schneider Associates, we monitor the latest news and trends in the digital realm and present these insights in SA’s Weekly Digital Download. Wearable tech is gaining substantial popularity in 2014, as hardware improves in both functionality and appearance. From fitness tracking and business productivity to interactive GPS systems, the wearable tech market [...]

Leveraging Digital/Social for Higher Education Marketing: SA Wins 2013 Bulldog Award

Wednesday, February 19th, 2014

  Schneider Associates recently received a 2013 Silver Bulldog Award for Best Use of Digital/Social for Higher Education Marketing. Last year, 82 of the best PR and corporate communications professionals were honored with Digital/Social PR Awards from Bulldog Reporter, and were judged by top journalists and bloggers in the industry. The Bulldog Award bestowed on [...]

SA Digital Download – February 13, 2014

Thursday, February 13th, 2014

Thursday, February 13 At Schneider Associates, we monitor the latest news and trends in the digital realm and present these insights in SA’s Weekly Digital Download. The Winter Olympics can teach us a thing or two about mobile and social marketing. Does Sochi have a gold medal strategy in place? Read on to find out! Creators [...]

SA Digital Download – February 6, 2014

Thursday, February 6th, 2014

Thursday, February 6 At Schneider Associates, we monitor the latest news and trends in the digital realm and present these insights in SA’s Weekly Digital Download. This week, Facebook launched a new app called Paper, a social media news reader that seamlessly combines your Facebook content with breaking news. Other apps and platforms are competing for [...]

SA Digital Download – January 30, 2014

Thursday, January 30th, 2014

Thursday, January 30 At Schneider Associates, we monitor the latest news and trends in the digital realm and present these insights in SA’s Weekly Digital Download. When it comes to marketing collateral, image-centric content is proving to be more influential than text-heavy material. With more consumers looking to quickly digest information via multiple screens, it’s essential [...]

USA TODAY Features the Most Memorable New Products of 2013

Tuesday, January 21st, 2014

USA TODAY featured a snapshot of our Most Memorable New Product Launch (MMNPL) survey on the front page of the Money section in yesterday’s edition.