Archive for the ‘Agency News’ Category

SA Attends Boston’s State of the City with an Eye on Innovation

Friday, January 23rd, 2015

On January 13 in Boston, Mayor Marty Walsh delivered his State of the City address at Symphony Hall and three of our SA team members attended. The excitement in the room was palpable as people were eager to hear the plans to further position Boston as a thriving, healthy and innovative city. At SA, we’re […]

Schneider Associates’ 2015 PR New Year’s Resolutions

Monday, January 12th, 2015

Each December, we’re prompted by friends, family and the Internet to dream up a New Year’s resolution that we’re really going to follow. This year, my resolutions are to run (…or sign up) for a marathon and get involved in a volunteer organization that has meaning to me. Even if some New Year’s resolutions don’t […]

Schneider Associates Senior Account Executive Carolyn Tillo Featured in New York Times Poetry Contest

Friday, January 9th, 2015

Last month, Schneider Associates’ Senior Account Executive, Carolyn Tillo, took a brief break from media pitches and press releases to write a poem for a contest presented by New York Times human rights columnist, Nicholas Kristof. Carolyn and the SA team were excited to see her poem, which according to Kristof was poignantly written, featured […]

Thank You to Our Fall 2014 Interns

Monday, January 5th, 2015

As we begin 2015, we wanted to take a moment to thank our interns from the fall 2014 semester for their hard work and contributions. We were extremely impressed by their work ethic and thoroughly enjoyed watching them apply what they learned to our semester intern project. Each of the three teams’ proposed launch campaigns […]

Schneider Associates Promotes Danielle Gerard to Account Executive

Tuesday, December 16th, 2014

Schneider Associates is pleased to announce the promotion of Danielle Gerard to Account Executive. In her new role, Gerard will be responsible for day-to-day client management and community outreach, as well as social media content creation. Gerard will be a key player in supporting account strategy for a wide variety of the agency’s clients including […]

Schneider Associates 2014 Most Memorable New Product Launch Survey Results Featured on Adweek

Monday, December 15th, 2014

The 2014 results of Schneider Associates (SA) annual Most Memorable Product Launch survey were recently featured on, rounding up the top 10 product launches consumers could recall most over the course of the past year. The article also shares the media consumption patterns used by consumers to learn about – and potentially buy – […]

Schneider Associates Promotes Hanna Heycke to Senior Account Executive

Monday, December 8th, 2014

Schneider Associates is pleased to announce the promotion of Hanna Heycke to Senior Account Executive. In this role, Heycke will assist senior management in the planning and execution of account strategy and act as the day-to-day contact for client teams. Hanna will lead media outreach, social media community management and marketing, and press materials development. As […]

MMNPL Survey Insight #8: Emotional Connections Influence Product Launch Recall

Friday, December 5th, 2014

Emotion is a crucial factor when influencing the memorability of a person, event, or in this case, a product. During our 2013 MMNPL survey (you can download the ebook with full data here), Sentient Prime implicit research technology revealed a strong relationship between the emotional connections with a new product launch and the level of […]

We’re Hiring! SA is looking for a Brand Architect and Business Advancement Ambassador

Monday, November 24th, 2014

Mad Men, Image Source: Have you been looking for your chance to be the next Don Draper? Do you want to set the bar for Mad Men and Mad Women everywhere? You’ve been the person behind the person, making things happen for a decade or more, and now you want to lead? Do you want […]