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Sunday, October 30th, 2011

Baskin-Robbins Featured as “Small Wonder” in the New York Times

Baskin-Robbins, was recently mentioned in The New York Times’ New York section.  The article, “Small Wonders” was placed by Schneider Associates and discusses the mini-dessert trend that is sweeping the nation. Retailers and bakeries are making mini versions of their most popular foods and desserts. The article also referenced Baskin-Robbins Mini Cones, new bite sized cones that allow consumers to not only watching their weight, but their wallets as well. Baskin-Robbins is at the forefront of this trend, which was also covered by USA Today along with another bite size treat, Cake Bites. .

To read the full article in The New York Times, click here.

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