Announcing the Top Ten Most Memorable New Product Launches of 2013

Announcing the Top Ten Most Memorable New Product Launches of 2013

Each year, Schneider Associates and Sentient Decision Science eagerly anticipate the results of our Most Memorable New Product Launch survey. Now in its 12th year, the Most Memorable New Product Launch survey identifies trends, tracks national product launches with the strongest integrated marketing campaigns, reveals how consumers respond to traditional and new media and evaluates consumer purchasing behavior.

The Top 10 Most Memorable New Product Launches of 2013 are:

1. Windows 8

2. Twinkies (relaunch)

3. iPhone 5C

4. (tie) Taco Bell Doritos Locos Tacos Cool Ranch

4. (tie) Wendy’s Pretzel Bacon Cheeseburger

4. (tie) Burger King Satisfries

5. iPad Mini

6. Microsoft Surface

7. Vaseline Spray & Go Moisturizer

8. McDonald’s Steak, Egg & Cheese Bagel

9. 2013 Dodge Dart

10. (tie) Nintendo 2DS

10. (tie) 2013 Toyota Corolla

To receive our e-book with full research findings and insights, please e-mail launch@schneiderpr.com

Schneider Associates is one of the leading Boston PR firms and integrated marketing agencies successfully launching and accelerating visibility and growth for new products, services, companies, institutions, and communities through a mix of traditional public relations and marketing programs, digital marketing and social media strategies, influencer and experiential campaigns. We also specialize in public affairs, reputation management and crisis communications programs. Schneider Associates is certified by SOMWBA as a woman-owned business.