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Monday, January 20th, 2014

Announcing the Top Ten Most Memorable New Product Launches of 2013

Each year, Schneider Associates and Sentient Decision Science eagerly anticipate the results of our Most Memorable New Product Launch survey. Now in its 12th year, the Most Memorable New Product Launch survey identifies trends, tracks national product launches with the strongest integrated marketing campaigns, reveals how consumers respond to traditional and new media and evaluates consumer purchasing behavior.

2013 Most Memorable New Products

The Top 10 Most Memorable New Product Launches of 2013 are:

1. Windows 8

2. Twinkies (relaunch)

3. iPhone 5C

4. (tie) Taco Bell Doritos Locos Tacos Cool Ranch

4. (tie) Wendy’s Pretzel Bacon Cheeseburger

4. (tie) Burger King Satisfries

5. iPad Mini

6. Microsoft Surface

7. Vaseline Spray & Go Moisturizer

8. McDonald’s Steak, Egg & Cheese Bagel

9. 2013 Dodge Dart

10. (tie) Nintendo 2DS

10. (tie) 2013 Toyota Corolla

To receive our e-book with full research findings and insights, please e-mail launch@schneiderpr.com