Tuesday, July 31st, 2012
GUNK, a Schneider Associates’ client, was recently covered by Hot Rod Magazine for its GUNK Tough Giveaway, a campaign rewarding loyal fans with weekly prizes to enhance their garages. Information about the contest, which runs until August 31st, can be found on the GUNK Facebook page. Prizes include a Garage Fridge by MicroFridge, BOSCH Power [...]
Tags: BOSCH, boston pr, Boston Public Relations, facebook, GUNK, Hot Rod Magazine, MicroFridge, new product launch, Public Relations, Schneider Associates, Schneider PR, SchneiderPR
Posted in Home Products, Social Media | No Comments »
Friday, July 27th, 2012
Barilla, famous for their fresh, frozen and dried pastas, sauces and meals, has launched its first line of microwavable meals. Ready in 60 seconds, 320 calories each and 5 great flavors to choose from- will this pronto pasta be perfecto for Barilla?
Tags: advertising, Barilla, barilla microwavable meals, launch, Launch PR, Launch Public Relations, marketing, microwavable meals, microwave, new product, new product introduction, new product launch, noel fisher, pasta, PR, product launch, Public Relations, sauce, Schneider Associates, Schneider PR
Posted in Consumer, Food & Retail, Launch PR, Social Media | No Comments »
Friday, July 20th, 2012
The first episode of our new “Launch of the Week” video series where we take a look at interesting product launches and what we can learn from them.
Tags: candy, candy bars, cookie, girl scout cookies, girl scouts, launch, Launch PR, marketing, nestle, nestle crunch, new product, noel fisher, PR, product introductions, product launch, Public Relations, Schneider Associates, Schneider PR
Posted in Agency News, Consumer, Food & Retail, Social Media | No Comments »
Wednesday, July 11th, 2012
Today is the last day of voting for the JP Morgan Corporate Challenge T-Shirt Design Contest. If we win, one thousand dollars will be donated to the charity of our choice. The charity we have chosen is Housing Families, Inc., an organization which provides homeless families with affordable housing, temporary and other related services. Please [...]
Posted in Uncategorized | No Comments »
Tuesday, July 3rd, 2012
The Boston Globe recently ran a piece on the Alzheimer’s Buddies program at Hebrew SeniorLife (HSL) as the cover story of the Lifestyle Section. The program pairs Harvard student volunteers with Hebrew SeniorLife residents who have Alzheimer’s, and they meet weekly to just hang out. The one-year-old program was started by Harvard pre-med student Ryan Christ. [...]
Tags: Alzheimer's, Alzheimer's Buddies, Boston, Boston Sunday Globe, Harvard, Hebrew SeniorLife, HSL, Integrated, Introductions, launch, Launch Public Relations, Launches, marketing, new product, Product Introduction, product launch, Public Relations, Schneider Associates
Posted in Social Media | No Comments »
Tuesday, July 3rd, 2012
SA client PIC has recently been featured in the Kids section of the Long Island Newsday for their Twist-It mosquito repeller. Twist-It is a new flexible device that keeps you protected from pesky mosquitos but eliminates the continuous re-apply of bug spray. The placement touts the benefits of the Twist-It and also makes mention of [...]
Tags: Boston, Bug Spray, Camping, Integrated, Introductions, launch, Launch Public Relations, Launches, marketing, Mosquitos, new product, Outdoors, Product Introduction, product launch, Public Relations, Repellent, Schneider Associates, Twist-It
Posted in Consumer, Home Products, Uncategorized | No Comments »
Monday, July 2nd, 2012
Schneider Associates has created its first infographic titled “Product Launch Matters” illustrating key findings from the annual Most Memorable New Product Launch survey. The infographic reveals survey results of the top memorable products of 2011, as a well as how consumers find out about product launches and what influences purchases. The results in the infographic [...]
Posted in Uncategorized | No Comments »
