Thursday, June 21st, 2012
Banker & Tradesman recently ran an article “Rockland Federal Hopes Red Sox Pitch Cleans Up,” which discussed the strategies used by companies, such as Rockland Federal Credit Union, Ford and Eastern Bank, who air radio and television commercials during athletic events. The article brought up the question of whether advertising during popular sporting events is [...]
Tags: banker and tradesman, baseball, Boston, Boston Business Journal, boston pr firm, corporate, eastern bank, finance, julie hall, Launch PR, professional services, Public Relations, red sox, rockland federal credit union, Schneider Associates, Schneider PR, SchneiderPR
Posted in Agency News, Corporate & Nonprofit | No Comments »
Wednesday, June 20th, 2012
At the 44th year of the Annual Bell Ringer Award Ceremony, The Publicity Club of New England honored our fearless leader, Joan Schneider with the esteemed Crystal Bell Award. In this Q&A with The Publicity Club of New England, Joan shares insight on her multitude of experiences in the PR industry, and some advice she [...]
Tags: Bell Ringer, Bell Ringer Award, Boston, Boston Public Relations, crystal bell, crystall bell award, Joan Schneider, PR, Public Relations, publicity club, Publicity Club of New England, Publicity Club of New England Bell Ringer Awards, Schneider Associates, Schneider PR, SchneiderPR
Posted in Agency News, Launch PR, Uncategorized | No Comments »
Wednesday, June 20th, 2012
Here at Schneider Associates, we know public relations isn’t just about press releases, it’s about the public and connecting with them where they are- Twitter, Facebook, Pinterest, Tumblr and more. We’re passionate about creating compelling content that helps your message reach your core audience and engage their interest. We build buzz, start conversations, ask [...]
Tags: content creation, integrated marketing, marketing, MMNPL, Most Memorable New Product Launch, PR, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, Social Media, video
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »
Tuesday, June 19th, 2012
The New York Times recently featured Schneider Associates’ client Hebrew SeniorLife in the article “Fitness Regimens, Well Beyond Shuffleboard,” which discussed the new ways seniors are staying fit in their golden years. The article discussed Hebrew SeniorLife’s Vitality 360 program, which uses computerized assessment tools to evaluate the health and wellness of residents, and then [...]
Posted in Uncategorized | No Comments »
Monday, June 11th, 2012
SA Founder and Chief Content Officer Joan Schneider teamed up with social media consultant and Founder of Masstary, Tom Sadtler, to present a Harvard Business School Association of Boston webinar titled “How Social Media Can Help Grow Your Business” When it comes to marketing in social media, it’s not B2B or B2C, it’s B2E – [...]
Tags: agency, Boston, boston pr, Boston Public Relations, Integrated, Introductions, Joan Schneider, Launch PR, Launch Public Relations, Launches, launchpr, marketing, new product, product launches, products introduction, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, Social Media
Posted in Agency News | No Comments »
Tuesday, June 5th, 2012
The Publicity Club of New England hosted the 2012 Bell Ringer Awards last night at the Waltham Westin. Along with 12 awards won for work the agency has done over the past year, Schneider Associates was thrilled when Founder and Creative Director Joan Schneider was awarded the 2012 John J. Malloy Crystal Bell Lifetime Achievement [...]
Tags: agency, Bell Ringer, Bell Ringer Awards, Boston, boston pr, Boston Public Relations, crystal bell, crystal bell award, Joan Schneider, john j. malloy crystal bell award, julie hall, launch, Launch PR, Launch Public Relations, launchpr, lifetime achievement in public relations, marketing, Public Relations, Publicity Club of New England, Publicity Club of New England Bell Ringer Awards, Schneider Associates, Schneider PR, SchneiderPR
Posted in Agency News, Launch PR | No Comments »
Tuesday, June 5th, 2012
Schneider Associates had a record-breaking year at The Publicity Club of New England’s Bell Ringer Award Ceremony last night. The agency brought home 12 awards including: GOLD- Product/Service Launch: Business-to-Business Campaign MIT Sloan EMBA Program Launch Campaign GOLD- Special Event: Series Campaign GUNK Serious Solutions Challenge Event Series SILVER- Bylined Article “Why Most Product Launches [...]
Tags: agency, Awards, Baskin-Robbins, Bell Ringer, Bell Ringer Awards, Boston, boston pr, Boston Public Relations, Consumer, Joan Schneider, julie hall, professional services, Public Relations, Publicity Club of New England, Publicity Club of New England Bell Ringer Awards, Schneider Associates, Schneider PR, SchneiderPR
Posted in Agency News, Consumer, Consumer Health & Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »
Monday, June 4th, 2012
Schneider Associates recently secured a placement for Bondera TileMatSet in the “Do it Yourself” Summer 2012 edition of the Better Homes and Gardens magazine. Ranked number 5 on the magazine’s “10 DIY Ideas to Steal,” Better Homes and Gardens reassures readers that tiling is no longer a hassle: “Simply peel, stick and grout—no need [...]
Tags: Better Homes and Gardens, Bondera, consumer pr, consumer product, diy tel, home diy, home improvement, media relations, Public Relations, Schneider Associates, Schneider PR, tile diy, wr grace
Posted in Consumer, Home Products | No Comments »
