Friday, April 27th, 2012
Today’s News To read all articles, go to http://paper.li/SADailyNews (which updates at 11:00a.m.), or read them here: Facebook Tests Smaller Version of ‘Trending Articles’ in Newsfeed By Lauren Indvik Relevance: Facebook is testing a smaller, less invasive version of the “Trending Articles” insert that began appearing in some users’ Newsfeeds earlier this month. Now, instead [...]
Tags: Amazon, Andriod, comScore, facebook, Google, Kindle, Kindle Fire, Masahble, newsfeed, Pinterest, tablet, technology, trending, trending articles, trending topics, USA Today
Posted in Consumer Tech, Social Media | No Comments »
Thursday, April 26th, 2012
Today’s News To read all articles, go to http://paper.li/SADailyNews (which updates at 11:00a.m.), or read them here: Skechers Sets New Pace on Sponsors By SARA GERMANO Relevance: Marketing- That may be about to change. Skechers USA Inc., known more for fashion sneakers than sports shoes, has signed a new contract with Olympic medalist and New [...]
Tags: 3M, Apple, Armada, Boston Herald, facebook, Friendly's, Google, Mashable, Meb Keflezighi, mit, NFL Draft, Nissan, NY Times, Panera, Peter Shankman, Sketchers, Sketchers USA, Social Media, sponsors, The Boston Globe, The New York Times, The Wall Street Journal, Titan, USA Today, Wall Street Journal
Posted in Consumer, Consumer Tech, Corporate & Nonprofit, Food & Retail, Public Affairs, Social Media | No Comments »
Wednesday, April 25th, 2012
Today’s News To read all articles, go to http://paper.li/SADailyNews (which updates at 11:00a.m.), or read them here: Short Hub stop for tall women’s shop By DONNA GOODISON Relevance – Consumer Retail/Local Business: If you spot a lot of tall women around the Hyatt Regency Boston this weekend, don’t assume it’s a gathering of hoops [...]
Tags: Apple, Boston Herald, Coca-Cola, home sales, iphone, Jeep, Long Tall Sally, Mashable, Olympics, recession, SA Daily News, SUV, The Boston Globe, The New York Times, The Wall Street Journal, The WSJ, USA Today, worldwide developers conference, WWDC
Posted in Consumer, Consumer Tech, Food & Retail, Public Affairs | No Comments »
Tuesday, April 24th, 2012
Today’s News To read all articles, go to http://paper.li/SADailyNews (which updates at 11:00a.m.), or read them here: How to Get More Clicks on Twitter [Infographic] [via danzarella.com] Relevance – Social Media: I’ve often said that the best use of Twitter is as a broadcast medium. You should be creating a ton of interesting content and sharing [...]
Tags: AllTop, Amazon, Apps, Avon, Boston, boston globe, Boston Herald, boston pr, Boston Public Relations, brand awareness, Chrysler, Clint Eastwood, facebook, Fortune 500, fortune 500 companies, Google, hashtag campaign, infographic, Mashable, merger, Pingup, SA Daily News, Shoes, Social buzz, The Wall Street Journal, twitter, USA Today
Posted in Agency News, Consumer, Consumer Tech, Social Media | No Comments »
Tuesday, April 24th, 2012
SA and Baskin-Robbins’ Flavor Creation Contest and campaign won the coveted silver award in the Game category at the annual SABRE Awards competition. Baskin-Robbins sponsored the contest to discover the next flavor to include in their celebrated 31 flavors of ice creams offered at stores. Schneider Associates worked alongside the Baskin Robbins’ marketing and public [...]
Tags: award, Awards, Baskin-Robbins, Boston Public Relations, crowdsource, crowdsourcing, fan contest, flavor creation, flavor creation contest, Harvard Business Review, HBR, holmes report, ice cream, launch, Launch PR, Launch Public Relations, marketing, new product, new product launch, Product Introduction, product launch, Public Relations, sabre, sabre awards, Schneider Associates, Schneider PR, SchneiderPR, the holmes report, why most product launches fail
Posted in Agency News, Consumer, Food & Retail, Launch PR, Social Media | No Comments »
Monday, April 23rd, 2012
The Holmes Report featured an op-ed by Schneider Associates’ EVP and Launch Expert Julie Hall about how social media is changing the way we launch new products. Hall and Schneider Associates introduced the Most Memorable New Product Launch (MMNPL) Survey in 2002, and since then, the poll has surveyed thousands of consumers about the most [...]
Tags: boston pr, Boston Public Relations, holmes report, julie hall, Launch PR, Launch Public Relations, launchpr, MMNPL, Most Memorable New Product Launch, Most Memorable New Product Launch Survey, new product introductions, new product launch, Product Introduction, product launch, Schneider Associates
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Food & Retail, Home Products, Launch PR, Social Media | No Comments »
Friday, April 20th, 2012
Today’s News To read all articles, go to http://paper.li/SADailyNews (which updates at 11:00a.m.), or read them here: Want Better Twitter Results? Try These Effective Types of Tweets [via entrepreneur.com] Relevance: A team of researchers conclude certain strategies for tweeting including the most engaging types of tweets and the worst types of tweets. Build Blog [...]
Tags: AllTop, Apple, Apple iPad, Barack Obama, Boston Herald, EBT, Fenway Park, Hanscom, Instagram, ipad, Mashable, McDonald's, Microsoft, New York Times, NYTimes, Obama, Photoshop, PixLr, SA Daily News, Social Media, Starbucks, The Boston Globe, The Wall Street Journal, twitter, USA Today, Wall Street Journal, WSJ
Posted in Consumer Tech, Creative Services, Public Affairs, Social Media | No Comments »
Friday, April 13th, 2012
The MIT Sloan Executive MBA program, a SA client, was recently featured in the Financial Times. The article, titled “Fresh Experiences in the Field,” covers the Executive MBA program and its launch of a capstone course that focuses on experiential learning at an overseas company. Jonathan Lehrich, director of Sloan’s EMBA program, describes how the [...]
Tags: Boston Public Relations, Schneider Associates, Schneider PR, SchneiderPR
Posted in Corporate & Nonprofit | No Comments »
Wednesday, April 11th, 2012
Today’s News To read all articles, go to http://paper.li/SADailyNews (which updates at 11:00a.m.), or read them here: House May Pull PR, CEOs, Communications Specialists Into Lobbying Definition By COLLEEN QUINN Relevance – Industry News: Public relations and communications specialists and any chief executive officers who regularly lobby lawmakers will be required to register as [...]
Tags: Adam Shell, Apple, Best Buy, boston globe, Boston Herald, CEO, Chris Woodyard, Coleen Nielson, Colleen Quinn, Daily News, Edward C Baig, Intuit, Jenna Wortham, Jerry Kronenberg, Marie Szaniszlo, Nstar, NYTimes, PR, Rick Santorum, SA Daily News, Scott Kirsner, Stocks, SurfEasty, The Wall Street Journal, USA Today, Vivian Marino
Posted in Consumer Tech, Corporate & Nonprofit, Public Affairs, Social Media | No Comments »
Wednesday, April 11th, 2012
By Julie Hall and Joan Schneider Launching a new product or service in the age of social media isn’t easy. As product launch specialists, we know that now it’s harder than ever to get your customer’s attention, and their dollars. Bust as more people embrace social media, brands have an opportunity to deepen customer relationships, drive [...]
Tags: agency, Boston, boston pr, Boston Public Relations, ebook, Introductions, Joan Schneider, julie hall, launch, Launch Public Relations, Launches, launchpr, new product, new product launch, PR, pre launch, Product Introduction, product launches, Public Relations, Schneider Associates, Schneider PR, Social Media, worldcom, worldcom pr, worldcom public relations
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Food & Retail, Home Products, Launch PR, Social Media | 2 Comments »
