Thursday, January 26th, 2012
The front page of USA Today’s Money section on January 26th featured the most memorable product launches from the past decade as reported by a national sampling of consumers in the tenth annual Most Memorable New Product Launch survey, conducted by Schneider Associates and research partner Sentient Decision Science. For more information, visit MMNPL.com.
Tags: agency, Apple, Apple iPad, Boston Public Relations, Consumer, iphone, ipod touch, launch, Launch Public Relations, MMNPL, Most Memorable New Product Launch, Most Memorable New Product Launch Survey, most memorable new product launches, most memorable new products, new product, new product launch, nintendo wii, Product Introduction, product introductions, product launch, product launches, products introduction, Schneider Associates, Schneider PR, SchneiderPR, Sentient Decision Science, the new $20 bill, USA Today, USA Today Money, wii, wii fit, Windows 7, windows vista
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Food & Retail, Launch PR | No Comments »
Wednesday, January 25th, 2012
USA Today featured data from the 2011 Most Memorable New Product Launch survey in a snapshot on the front page of the Life section. The data showed that television viewers enjoy commercials more than online viewers, but also that the majority of consumers polled enjoy watching commercials at least sometimes. The MMNPL survey is conducted [...]
Tags: Commercial, Consumer, Consumer Surveys, Launch PR, Launch Public Relations, marketing, MMNPL, new product, new product launch, product launches, Schneider Associates, Sentient Decision Science, Surveys, USA Today
Posted in Consumer, Consumer Health & Tech, Consumer Tech | No Comments »
Monday, January 23rd, 2012
USA Today featured results from the 2011 Most Memorable New Product Launch survey in a front page Money section snapshot. The graphic showed the influence of “Made in the USA” products is growing each year with an increase of 12% over the last four years in respondents who feel country of origin is an [...]
Tags: agency, Boston, boston pr, Launch Public Relations, marketing, MMNPL, Most Memorable New Product Launch, Most Memorable New Product Launch Survey, new product, PR, product launch, Public Relations, Schneider Associates, SchneiderPR, Sentient Decision Science, USA Today
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Food & Retail, Home Products, Launch PR | No Comments »
Wednesday, January 18th, 2012
Schneider Associates’ EVP Julie Hall was featured in the November 2011 issue of Retail Leader. Her article, titled “Consumer-Centric Retailing,” gives retailers tips on strengthening customer relationships by gathering advice from consumers to modify and improve products or services. The article elaborates on the importance of pairing social media with collaborative marketing initiatives. [...]
Tags: Boston, boston pr, Boston Public Relations, Consumer- Centric Retailing, foursquare, Integrated, julie hall, Retail Leader, Social Media, tweets, twitter, updates
Posted in Agency News, Corporate & Nonprofit, Creative Services, Social Media | No Comments »
Wednesday, January 18th, 2012
A snapshot of the 2011 MMNPL survey results was featured in the January 18 edition of USA Today. The USA Today Snapshot, titled “Most Memorable Product Launches of 2011,” displays the top product launches of last year. The survey conducted by research partner Sentient Decision Science polled a national sampling of consumers who named the [...]
Posted in Consumer, Launch PR | No Comments »
Wednesday, January 11th, 2012
Schneider Associates’ research from the Most Memorable New Product Launch survey was cited in the January 10 edition of USA Today. The article, titled “Trend Alert: 10 New Products to Watch for in 2012,” includes data about the effectiveness of social media and how the quantity of people who are using this platform as a [...]
Tags: agency, Boston, Boston Public Relations, EuroSCG, Marian Salzman, marketing, MMNPL, new product, new product launch, PR, Product Introduction, product introductions, product launch, product launches, products introduction, professional services, Sentient Decision Science, USA Today
Posted in Agency News, Consumer, Consumer Health & Tech, Corporate & Nonprofit, Public Affairs | No Comments »
Friday, January 6th, 2012
President and Chief Investment Officer of Cabot Money Management, Rob Lutts, was featured on CNBC’s Worldwide Exchange in two segments which aired on Wednesday, January 4 between 5:30am and 6am. Lutts discussed his positive outlook on the current financial markets in these segments. The segments noted here are currently reasons to be optimistic about the [...]
Tags: agency, Boston, Boston Public Relations, cabot money management, CNBC, Consumer, FHO partners, Financial Markets, Launches, product launch, Schneider Associates
Posted in Agency News, Corporate & Nonprofit, Launch PR, Public Affairs | No Comments »
Sunday, January 1st, 2012
Schneider Associates client, Greg Stevens, Senior Financial Counselor at Cabot Money Management, was featured in a four-minute segment on FOX25 Tuesday, December 27. Stevens sat down with FOX25 anchor, Elizabeth Hopkins, to share tips about securing a healthier financial future for the New Year. During the segment, Stevens explained that a well-crafted financial plan is [...]
Tags: cabot money management, Elizabeth Hopkins, Fox25, Greg Stevens, Launch Public Relations, Public Relations, Schneider Associates, Schneider PR, SchneiderPR
Posted in Agency News, Consumer, Consumer Tech, Corporate & Nonprofit, Launch PR | No Comments »
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