Friday, July 29th, 2011
Once upon a time, the cereal category was simple, but over the last decade, food manufacturers have created a host of innovative new entrants to the category – and no brand has done it better than the Kellogg Company with their Special K line. In 2006, BusinessWeek.com writer and marketing pundit, David Kiley, predicted that [...]
Tags: Boston, cereal, fruit crisps, Kellogg's, Public Relations, Schneider Associates, Social Media, Special K, Victory Project
Posted in Consumer, Food & Retail | 1 Comment »
Friday, July 29th, 2011
The annual Most Memorable New Product Launch Survey (MMNPL), conducted by Schneider Associates (SA) with research partners Sentient Decision Science and the SymphonyIRI Group, was recently featured in a the first of a series of features on about.com.
Tags: about.com, Boston, Consumer, julie hall, launch, LaunchCamp 2010, memorable, Most Memorable New Product Launch Survey, Public Relations, Schneider Associates, Sentient Decision Science, Social Media, SymphonyIRI Group
Posted in Consumer, Launch PR | No Comments »
Monday, July 18th, 2011
Two months after the launch of SavingStar, the first and only nationwide, paperless grocery coupon service, Founder and CEO David Rochon was scheduled by Schneider Associates to appear in a CEO Spotlight segment on Pimm Fox’s Taking Stock on Bloomberg TV. Rochon spoke about SavingStar’s mission to help consumers save money on everyday items and [...]
Tags: bloomberg tv, CEO spotlight, Consumer, Consumer Technology, David Rochon, Groupon, marketing, Pimm Fox's Taking Stock, PR, Savings, SavingStar, Schneider Associates, Schneider PR, Social Media, WPEC-TV, WXIA TV
Posted in Consumer Health & Tech | No Comments »
Saturday, July 9th, 2011
Schneider Associates’ client FHO Partners recently facilitated a business decision that will benefit Boston’s burgeoning waterfront district. Brightcove, an online provider of digital services and the leading online video platform, will be the latest addition to Boston’s “Innovation District,” occupying 82,000 square feet at the Atlantic Wharf complex. The move was featured by the Boston [...]
Tags: boston globe, Boston Public Relations, brightcove, commercial real estate, FHO partners, professional services, Public Relations, Schneider Associates
Posted in Corporate & Nonprofit | No Comments »
Friday, July 8th, 2011
On July 7th, the Las Vegas Review-Journal featured Schneider Associates’ client, Planet People, and its new line of “green” cleaning products called iQ Cleaners. The article, “Environmentally Friendly Products Readily Available,” discusses a new trend and consumer preference for green products, plus their benefits and effectiveness. According to the article, the “green” trend is still [...]
Tags: cleaning product, environmentally friendly, green cleaner, Home Products, Introductions, IQ, Las Vegas Review Journal, launch, Launch Public Relations, new product, new product launch, planet people, Product Introduction, Schneider Associates
Posted in Home Products, Launch PR | No Comments »
Friday, July 8th, 2011
On July 4th, Hebrew SeniorLife’s extensive research into the causes of old-age related falls was featured in The Boston Globe article, “Watching Their Steps.” According to federal statistics cited by the Globe, each year, one in every three adults age 65 and older falls and 30% of those falls result in severe [...]
Tags: boston globe, Boston Public Relations, Consumer, falls, Hebrew SeniorLife, Institute for Aging Research, professional services, Schneider Associates, Schneider PR
Posted in Consumer Health & Tech | No Comments »
