Wednesday, June 22nd, 2011
The American Marketing Association of Boston will host Joan Schneider and Julie Hall – Schneider Associates principals and co-authors of The New Launch Plan – on Wednesday, June 22 at 6:00 p.m. to share effective strategies for launching a new brand or product. Using case studies and content from their book, The [...]
Tags: AMA, American Marketing Association of Boston, Boston, boston pr, Boston Public Relations, Joan Schneider, julie hall, launch, Launch PR, Launch Public Relations, Launches, marketing, new product launch, the new launch plan
Posted in Launch PR, New Book on Launch | No Comments »
Tuesday, June 14th, 2011
From May 20th through May 22nd , the SA consumer food and retail team was stirring up the conversation with mommy bloggers in Miami for the inaugural SheCon conference on behalf of our client, Baileys Coffee Creamers. SA created and assembled a custom-designed booth featuring coffee, a selection of Baileys Creamers flavors, and flavor-themed table [...]
Tags: Baileys Coffee Creamers, Boston Public Relations, consumer food, consumer products, Launch PR, mommy bloggers, pregnant in heels, Rosie pope, Schneider Associates, Schneider PR, SheCon
Posted in Consumer, Food & Retail, Launch PR | No Comments »
Tuesday, June 14th, 2011
On May 23rd, Schneider Associates organized a blogger event for Sleep Innovations, at the inaugural SheCon blogger conference in Miami. The event featured Dara Torres, American swimmer, Olympic gold medalist and the spokesperson for the new Sleep Innovations Rejuvenation Pillow. Torres spoke to the mommy bloggers about two issues that are relevant to any mom [...]
Tags: bloggers, Boston, boston pr, Boston Public Relations, Consumer Technology, Dara Torres, Launch PR, Launch Public Relations, mommy bloggers, SheCon, Sleep Innovations, Social Media
Posted in Consumer, Consumer Health & Tech, Launch PR | 2 Comments »
Monday, June 13th, 2011
USA Today feature reporter Bruce Horovitz recently covered the wackiest new ice cream flavors of the summer in a piece entitled “Weird Ice Cream Flavors Keep Folks Coming Back,” and Schneider Associates’ client Baskin-Robbins, was featured front and center as one of the brands keeping customers happy with creatively inspired flavors. Baskin-Robbins has created very [...]
Tags: Baskin-Robbins, Boston, boston pr, Boston Public Relations, consumer food, ice cream, launch, Launch PR, Launch Public Relations, Schneider Associates, Schneider PR, SchneiderPR
Posted in Consumer, Food & Retail, Launch PR | No Comments »
Thursday, June 9th, 2011
Once again, Schneider Associates put together a team of runners to take part in the annual JP Morgan Corporate Challenge on Thursday, June 2nd. Nine members of the Schneider Associates staff represented the agency in bright red shirts bearing our logo and the motto for this year’s challenge: “Teaming up for a greener tomorrow.” They [...]
Tags: Boston, boston pr, Boston Public Relations, Boston race, JP Morgan, jp morgan corporate challenge, JP Morgan race, Public Relations, Schneider Associates, Schneider PR
Posted in Agency News | No Comments »
Wednesday, June 8th, 2011
We are proud to announce a banner year for Schneider Associates at the Publicity Club of New England Bell Ringer Awards, where we took home nine awards, including three gold and four silver. The entire SA team and all eight associates who attended the event had an opportunity to share in the accolades and accept [...]
Tags: Baskin-Robbins, Baskin-Robbins 65th anniversary, Bell Ringer Awards, Boston Public Relations, Communications Professionals, New England Rewards, Product Publicity, Public Relations, Publicity Club of New England, Publicity Club of New England Bell Ringer Awards, Schneider Associates, SchneiderPR, Service Publicity, Westin Waltham
Posted in Agency News, Food & Retail, Home Products | No Comments »
Monday, June 6th, 2011
On June 3, Schneider Associates’ client Cabot Money Management appeared in the Markets section of the Wall Street journal online edition. Titled “Euro Jumps on Hopes to End Greek Tragedy,” the article features insight from Cabot’s chief investment officer, Robb Lutts, about the restructuring plan for Greece’s [...]
Tags: Boston, boston pr, Boston Public Relations, cabot, cabot money management, Greece, professional services, robert lutts, Schneider Associates, Schneider PR
Posted in Corporate & Nonprofit | No Comments »
Thursday, June 2nd, 2011
On May 19th, the Boston Product Management Association hosted “How to Deliver a Successful New Product Introduction,” a presentation by launch expert and author, Julie Hall of Schneider Associates, and commercialization guru Neil Baron of Baron Strategic Partners.
Julie and Neil delivered powerful lessons about how the launch landscape has changed from Business-to-Business (B2B) and Business-to-Consumer (B2C) to Business-to-Everyone (B2E).
Tags: baron strategic partners, Boston Product Management Association, BPMA, Integrated, Introductions, julie hall, launch, Launch PR, Launch Public Relations, Launches, launchpr, Neil Baron, new product, new product launch, Product Introduction, product introductions, product launch, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, the new launch plan
Posted in Agency News, Launch PR, New Book on Launch | No Comments »
