Archive for June, 2011
From May 20th through May 22nd , the SA consumer food and retail team was stirring up the conversation with mommy bloggers in Miami for the inaugural SheCon conference on behalf of our client, Baileys Coffee Creamers. SA created and assembled a custom-designed booth featuring coffee, a selection of Baileys Creamers flavors, and flavor-themed table [...]
USA Today feature reporter Bruce Horovitz recently covered the wackiest new ice cream flavors of the summer in a piece entitled “Weird Ice Cream Flavors Keep Folks Coming Back,” and Schneider Associates’ client Baskin-Robbins, was featured front and center as one of the brands keeping customers happy with creatively inspired flavors. Baskin-Robbins has created very [...]
Once again, Schneider Associates put together a team of runners to take part in the annual JP Morgan Corporate Challenge on Thursday, June 2nd. Nine members of the Schneider Associates staff represented the agency in bright red shirts bearing our logo and the motto for this year’s challenge: “Teaming up for a greener tomorrow.” They [...]
We are proud to announce a banner year for Schneider Associates at the Publicity Club of New England Bell Ringer Awards, where we took home nine awards, including three gold and four silver. The entire SA team and all eight associates who attended the event had an opportunity to share in the accolades and accept [...]
On June 3, Schneider Associates’ client Cabot Money Management appeared in the Markets section of the Wall Street journal online edition. Titled “Euro Jumps on Hopes to End Greek Tragedy,” the article features insight from Cabot’s chief investment officer, Robb Lutts, about the restructuring plan for Greece’s [...]
Launch Expert Julie Hall and Commercialization Consultant Neil Baron Introduce New Concept at Boston’s Product Marketing Association: The Customer Calibrated LaunchThursday, June 2nd, 2011
On May 19th, the Boston Product Management Association hosted “How to Deliver a Successful New Product Introduction,” a presentation by launch expert and author, Julie Hall of Schneider Associates, and commercialization guru Neil Baron of Baron Strategic Partners.
Julie and Neil delivered powerful lessons about how the launch landscape has changed from Business-to-Business (B2B) and Business-to-Consumer (B2C) to Business-to-Everyone (B2E).