Tuesday, May 24th, 2011
Taking Stock with Pimm Fox on Bloomberg news channel invited Jonathan Lehrich of the MIT Sloan School of Management to discuss what sets their new Executive MBA program apart from all other MBA programs.
Tags: agency, bloomberg, Boston, Boston Public Relations, interview, jonathan lehrich, MBA, mit, mit sloan, pimm fox, professional services, Public Relations, Schneider Associates, Schneider PR, taking stock
Posted in Corporate & Nonprofit | No Comments »
Thursday, May 12th, 2011
On Wednesday, May 4th, NECN Business invited Joan Schneider, president of Schneider Associates and co-author of “Why Most Product Launches Fail,” which appeared in last month’s Harvard Business Review, to talk about the elements that can make or break a new product launch. Joan and Mike Nikitas discussed some of the failed products that were [...]
Tags: Boston, boston pr, Boston Public Relations, Failed products, Harvard Business Review, HBR, Introductions, Joan Schneider, launch, Launch PR, Launch Public Relations, Launches, launchpr, Mike Nikitas, MMNPL, NECN, NECN Business, new product, new product launch, Product Introduction, product introductions, product launch, product launches, Schneider Associates, Schneider PR, SchneiderPR, why most product launches fail
Posted in Agency News, Launch PR, New Book on Launch | No Comments »
Monday, May 9th, 2011
The Boston Product Management Association invites you for an evening all about product launch: “How to Deliver a Successful New Product Introduction.” May 19th at 6:15 p.m. at the Microsoft Waltham Office. Launch expert Julie Hall and commercialization consultant Neil Baron will offer their strategies, based on decades of research on how to engage customers. [...]
Tags: Boston, boston pr, Boston Product Management Association, Boston Public Relations, BPMA, Consumer, Integrated, Introductions, julie hall, launch, Launch PR, Launch Public Relations, Launches, launchpr, marketing, MMNPL, Neil Baron, new product, new product launch, PR, Product Introduction, product introductions, product launch, product launches, products introduction, Public Relations, Schneider Associates, Schneider PR, SchneiderPR
Posted in Agency News, Consumer, Launch PR, New Book on Launch | No Comments »
Monday, May 2nd, 2011
Schneider Associates EVP and Partner Julie Hall was interviewed recently on Bloomberg TV by “Taking Stock” host Pimm Fox following an article written by Joan Schneider and Julie, titled “Why Most Product Launches Fail” in the Harvard Business Review.
Tags: bloomberg, bloomberg tv, Boston Public Relations, fail, failure, Harvard Business Review, Introductions, julie hall, launch, Launch PR, Launch Public Relations, Launches, launchpr, learning from failure, MMNPL, new product, new product launch, pimm fox, Product Introduction, product introductions, product launch, product launches, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, taking stock, taking stock with pimm fox, the new launch plan, why most product launches fail
Posted in Agency News, Consumer, Consumer Tech, Launch PR, New Book on Launch | No Comments »
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