Wednesday, March 30th, 2011
Baskin-Robbins Flavor Creation Contest Featured by Bruce Horovitz in USA Today‘s Money Section Bruce Horovitz of USA Today recently reported on the growing trend of major brands tapping into their consumer fan base to find the “next big thing.” In today’s social-media-centric world, consumers have a voice and the channels to have a say in [...]
Tags: Baskin-Robbins, Boston, Boston Public Relations, consumer food, consumer food and retail, Consumer Retail, Launch Public Relations, Public Relations, Schneider Associates, USA Today, USA Today Money
Posted in Consumer, Food & Retail | No Comments »
Friday, March 25th, 2011
To celebrate their arrival in the US, Toronto-based retailer Golf Town teed off VIP-style! The company rolled out the green carpet for special events created to spread the buzz about their new store openings. Golf Town held events on-site at their Seekonk store on March 22nd and at their flagship store in Watertown, MA on March 23rd, which [...]
Tags: Boston, Boston Public Relations, Consumer Retail, golf, golf town, launch, Launch PR, Launch Public Relations, Launches, launchpr, new product launch, Product Introduction, product launch, Public Relations, retail, Schneider Associates, Schneider PR, SchneiderPR, sports, Watertown
Posted in Consumer, Food & Retail, Launch PR | 1 Comment »
Monday, March 21st, 2011
Joan Schneider and Julie Hall Write “Why Most Product Launches Fail” in the Harvard Business Review How would a marketer know if their product launch is on a collision course with failure? They could start by reading Joan Schneider and Julie Hall’s article in the Harvard Business Review that identifies five of the major flaws [...]
Tags: Boston, Boston Public Relations, fail, Harvard Business Review, HBR, Integrated, Introductions, Joan Schneider, julie hall, Launches, learn from my fail, learning from failure, LFMF, marketing, new product, Product Introduction, product launch, Public Relations, Schneider Associates, the new launch plan
Posted in Agency News, Launch PR, New Book on Launch | No Comments »
Friday, March 18th, 2011
On Tuesday, March 8th, New England Cable News invited Chyten Educational Services President Neil Chyten on “The Morning Show” to help students and their parents understand the difference between the ACT and the SAT. There couldn’t have been a more reliable source than Schneider client and educational services expert Neil Chyten, who discussed the differences [...]
Tags: ACT, Boston, Boston Public Relations, Chyten, Integrated, Launch PR, Launch Public Relations, marketing, NECN, Neil Chyten, new england cable news, new product, practice test, Product Introduction, product launch, professional services, Public Relations, SAT, Schneider Associates, test prep, Which Test is Best
Posted in Agency News, Corporate & Nonprofit | No Comments »
Friday, March 11th, 2011
With more than 40,000 products launched each year, how will your product stand apart from the competition? This video webinar reveals the strategies and tactics smart marketers used to achieve top ten status in the ninth annual Most Memorable New Product Launch survey.
Tags: Boston Marketing, consumer products, Droid, Huggies, introducing new products, ipad, iPod, IRI, jeans diapers, KFC Double Down, Kleenex, launch marketing, Launch Public Relations, launch research, M&Ms, McDonald's, MMNPL, Motorola, Nano, new product introduction, new product launch, pr boston, product launch, product marketing, product memory, product recall, Samsung 3D, Sentient Decision Science, Smoothies, Starbucks, SymphonyIRI, trends, VIA, Windows 7
Posted in Agency News, Consumer, Launch PR, New Book on Launch, Social Media | No Comments »
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