Archive for February, 2011

Schneider Associates’ EVP Julie Hall Discusses Social Media Launch Tactics on Set at The Pulse Network

Friday, February 25th, 2011

Julie Hall, EVP of Schneider Associates, was recently interviewed by Ed Gaskin, marketing pro and host of The Pulse Network’s CMO Advantage about how to use social media to successfully launch new products.

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Posted in Agency News, Consumer, Launch PR, New Book on Launch, Social Media | No Comments »

Joan and Julie Take Center Stage to Talk About Launch

Wednesday, February 23rd, 2011

Schneider Associates’ President Joan Schneider and EVP Julie Hall recently sat down with the Harvard Business Review to discuss their upcoming article, “Why Most Product Launches Fail,” which appears in the April issue. Learn about some of the more enlightening and entertaining stories the lead companies to launch failure when the video is posted on [...]

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Posted in Agency News, Launch PR | No Comments »