Archive for January, 2011

New York Times features DateHarvardSQ

Friday, January 21st, 2011

  The New York Times recently reported on “narrowing the field before playing it,” referencing the ever-changing niche of online dating websites. The article featured a variety of online dating sites that allow users to go beyond general height/weight/eye color characteristics. Want a vegetarian as a partner? Visit VeggieDate.com. Want a smart, eligible Harvard undergrad [...]

USA Today Features a Snapshot of the Top Products in the 2010 Most Memorable New Product Launch Survey

Tuesday, January 11th, 2011

Jae Yang and Kari Gelles, reporters for USA Today, featured a snapshot of the 2010 Most Memorable New Product Launch survey results.

About.com Features 2010 Most Memorable New Product Launch Overview, highlighting an interview with Julie Hall

Monday, January 10th, 2011

SA’s renowned Most Memorable New Product Launch (MMNPL) was recently featured in an extensive about.com article. Author, Domenick Celentano, interviewed Julie Hall, EVP of Strategy for Schneider Associates, about our consumer-based survey. Out of the plethora of information Julie was able to impart, Celentano narrowed his focus to insights related to consumer eating trends. The [...]

Boston Business Journal’s Lisa Van der Pool reports on the Most Memorable New Product Launches of 2010 on WBZ

Wednesday, January 5th, 2011

Lisa Van Der Pool, reporter for the Boston Business Journal, featured Boston-based Public Relations firm Schneider Associates’ 2010 Most Memorable New Product Launch survey on WBZ-TV.