Friday, December 3rd, 2010
Elaine Wong, reporter at Forbes.com today announced results and data from the 2010 Most Memorable New Product Launch survey on the CMO Network section of the site.
Tags: Boston, Boston Public Relations, Forbes, Integrated, Introductions, launch, Launch Public Relations, Launches, marketing, MMNPL, MMNPL 2010, most memorable, Most Memorable New Product Launch, new product, Product Introduction, product launch, Public Relations, Schneider Associates
Posted in Launch PR | 1 Comment »
Wednesday, December 1st, 2010
Schneider Associates’ media relations campaign for client, Baskin-Robbins, was recently featured in a PR Week case study. On November 19, PR Week reporter Tanya Lewis covered many of the key strategies and tactics employed in the campaign SA developed to celebrate Baskin-Robbins’ 65th Birthday.
Tags: 65th Anniversary, Baskin-Robbins, Baskin-Robbins 65th anniversary, Boston, Boston Public Relations, bostonpr, Canton, consumer food, consumer food and retail, Consumer Retail, ice cream, Integrated, Introductions, julie hall, launch, Launch Public Relations, Launches, launchpr, MA, marketing, National Ice Cream Day, new product, PR Week, Product Introduction, product launch, Public Relations, retirement, Schneider Associates, SchneiderPR
Posted in Agency News, Consumer, Food & Retail | No Comments »
