Tuesday, July 13th, 2010
What specific tactics are you planning to bring your launch strategies to life? Today’s launch tool kit contains an ever-growing array of methods you can activate to grab consumer attention.
Tags: Boston, boston pr, Boston Public Relations, Integrated, Introductions, Joan Schneider, launch, Launch PR, Launch Public Relations, launch tactics, Launches, marketing, new product, New Product Lauch, product introductions, product launch, Schneider and Associates, Schneider Associates, Schneider PR, the new launch plan
Posted in New Book on Launch | 1 Comment »
Wednesday, July 7th, 2010
The New York Times and PR Week US recently discussed the survey findings from Worldcom Public Relations Group, one of the largest associations of independent public relations firms in the world. Worldcom has been recognized for their predictions of trends in public relations and marketing, and Schneider Associates is proud to be one of the 100 firms in the Worldcom network. The articles comment on Worldcom’s view of the public relations industry, as well as its business forecast for the future. Specifically, Worldcom predicts that the importance of social media will increase in the next three years while that of media relations, advertising, direct mail, and marketing will decrease. To read the New York Times article, please click here. To read the PR Week article, please click here.
Tags: Boston, boston pr, Integrated, Introductions, launch, Launch PR, Launch Public Relations, Launches, marketing, new product, New York Times, PR Week, product launch, product launches, products introduction, Public Relations, Schneider Associates, Schneider PR, worldcom, worldcom pr, worldcom public relations
Posted in Agency News, Consumer, Corporate & Nonprofit, Creative Services, Launch PR, Social Media | No Comments »
Tuesday, July 6th, 2010
Kevin Hanna, a partner in FHO Partners’ Corporate Advisory Services Group, offered valuable insights on “how to choose a commercial real estate broker” in a recent article in the Boston Business Journal.
Tags: BBJ, Boston, Boston Business Journal, boston pr, Boston Public Relations, commercial real estate, FHO, FHO partners, Introductions, kaunches, Kevin Hanna, Launch PR, Launch Public Relations, new product, new product launch, Product Introduction, product launch, Public Affairs, Public Relations, real estate, real estate market marketing, Schneider and Associates, Schneider Associates, Schneider PR
Posted in Corporate & Nonprofit | No Comments »
Tuesday, July 6th, 2010
Is there anyone who doesn’t want to sleep with Zeo? Wired magazine writer Brian Mossop slept with Zeo and named it to the magazine’s list of 39 tested and rated new products for summer.
Tags: Boston, Boston Public Relations, Brian Mossop, Consumer Retail, Consumer Tech, Consumer Technology, Integrated, Introductions, launch, Launch Public Relations, Launches, marketing, new product, Product Introduction, product launch, Public Relations, Schneider Associates, sleep, sleep coach, sleep therapy, Wired, Wired Magazine, Zeo, zeo personal sleep coach
Posted in Agency News, Consumer, Consumer Tech, Food & Retail | No Comments »
Thursday, July 1st, 2010
“The NEW Launch Plan,” written by Joan Schneider, President, and Julie Hall, EVP/Partner, of Schneider Associates, has just been listed as one of the five top “beach books for marketers” according to marketing blogger, Danny Flamberg.
Tags: book, Boston, boston pr, Boston Public Relations, Danny Flamberg, Integrated, Introductions, Joan Schneider, julie hall, launch, Launches, Manhattan Marketing Maven, marketing, new launch plan, new product launch, pr boston, product introductions, product launch, product launches, Public Relations, public relations boston, Schneider Associates, Schneider PR, Schneider public relations
Posted in New Book on Launch | No Comments »
