Friday, May 28th, 2010
Avoid “foot-in-mouth” moments with media training. Read more http://bit.ly/launchplan #prtips # High-tech help for sleep apnea from Watermark Medical, article in @nytimes http://bit.ly/cG1Q0j # Thanks! RT @eric_andersen: Looking for PR job in #Boston @SchneiderPR hiring a Senior Account Exec http://j.mp/bIfgUE #WorkWednesday #jobs # Thanks! RT @jburkhardt10: RT @SchneiderPR Senior Acc Exec opening – join a [...]
Tags: agency, Boston, Boston Public Relations, firm, integration, Introductions, launch, Launch Public Relations, Launches, marketing, new product, Product Introduction, product launch, Public Relations, Schneider Associates, tweets, twitter, updates
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Wednesday, May 26th, 2010
In a May 21, 2010 article by Steve Lohr of the New York Times, Watermark Medical™, LLC, a Schneider Associates client, was profiled as a company on the leading edge of a new model of healthcare that emphasizes “early detection of health problems, prevention and management of chronic disease.” Watermark Medical is a privately held medical products company servicing the sleep-disordered breathing market. Obstructive Sleep Apnea (OSA) is the world’s leading sleep disorder, and Watermark Medical is bringing solutions to physicians that will improve diagnostic speed and accuracy, increase patient comfort, and create a low-cost alternative to the current sleep testing solutions available to physicians.
Tags: Boston, boston pr, Boston Public Relations, Consumer Technology, Healthcare, integration, Introductions, launch, Launch PR, Launch Public Relations, Launches, marketing, new product, Obstructive Sleep Apnea, OSA, Product Introduction, product launch, professional services, Public Relations, Schneider Associates, SchneiderPR, sleep disorder, Steve Lohr, Watermark Medical
Posted in Agency News, Consumer, Consumer Health & Tech | No Comments »
Friday, May 21st, 2010
Senior Account Executive opening-join a dynamic, growing PR firm! Click here: http://bit.ly/ajTy4M #HAPPO #prjobs #publicrelations #pr # Account Supervisor opening–join a dynamic, growing PR firm! Click here: http://bit.ly/capxZp #HAPPO #prjobs #publicrelations #pr # Account Director opening–join a dynamic, growing PR firm! Click here: http://bit.ly/dhdEZz #HAPPO #prjobs #publicrelations #pr # Find out why KFC’s Grilled Chicken [...]
Tags: agency, Boston, Boston Public Relations, firm, Integrated, Introductions, launch, Launch Public Relations, Launches, marketing, new product, Product Introduction, product launch, Public Relations, Schneider Associates, tweets, twitter, updates
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Thursday, May 20th, 2010
“While the strategies and tactics used for each new product launch vary according to the nature of the product, the target audience, trends in the media, retail distribution and consumer lifestyles, certain bedrock principles are required for planning and executing every new product launch. Following these launch basics will put you on the path toward [...]
Tags: Boston, boston pr, Boston Public Relations, brand manager, Integrated, Introductions, Joan Schneider, julie hall, launch, launch basics, launch leader, Launch Public Relations, launch team, Launches, launchpr, marketing, MMNPL, most memorable new products, new product, Product Introduction, product launch, Schneider Associates, SchneiderPR, the new launch plan
Posted in Agency News, Launch PR, New Book on Launch | No Comments »
Friday, May 14th, 2010
#Adobe ads aim at #Apple http://bit.ly/d8KO2X #advertising # Collegiate Nation offers #Facebook alternative to students only http://nyti.ms/aIVA9z #socialnetworking #socialmedia # Living in a B2E World http://bit.ly/a3Ofiv #schneiderpr #publicrelations #PR #Marketing # A peek into the world of #Chrome OS http://tcrn.ch/baZz5b #google #chromeos # The #iPad that’s made of Gold http://bit.ly/9birpz #apple # Hostess rises to [...]
Tags: agency, Boston, Boston Public Relations, firm, intergated, Introductions, launch, Launch Public Relations, Launches, marketing, new product, Product Introduction, product launch, Public Relations, Schneider Associates, tweets, twitter, updates
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Thursday, May 13th, 2010
On the evening of May 11, 2010, Account Director Genevieve Lee represented Schneider Associates (SA) at Cipriani in New York, where SA’s Zeo Launch Campaign won the top Consumer Products campaign category with a Silver SABRE – beating brands such as Friskies (Nestle Purina Pet Care Company), Axe Dark Temptation deodorant, Hanes, and the Bible Illuminated New Testament.
Tags: Boston, boston pr, Boston Public Relations, broze sabre, holmes group, integration, Introductions, launch, Launch PR, Launch Public Relations, Launches, marketing, new product, Product Introduction, product launch, SA, sabre, sabre awards, Schneider Associates, silver sabre, Zeo, zeo personal sleep coach
Posted in Agency News, Consumer, Consumer Tech | No Comments »
Friday, May 7th, 2010
RT @TechCrunch Six Startups Blast Off From The Web 2.0 Launchpad http://tcrn.ch/aXDHBQ # Thanks!! RT @Inspira_Mktg: “The New Launch Plan” – definitely a great book to have at your fingertips! @schneiderPR # Thanks! RT @IndHeat: “”The NEW Launch Plan: 152 Tips, Tactics and Trends… is now available. http://tinyurl.com/2bh3wvg # Starbucks sales up, rolls out two [...]
Tags: agency, Boston, Boston Public Relations, firm, Integrated, Introductions, launch, Launch Public Relations, Launches, marketing, new product, Product Introduction, product launch, Public Relations, Schneider Associates, tweets, twitter, updates
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Tuesday, May 4th, 2010
“The omnipresence of the Internet in everyday life has been a prime game changing phenomenon for new product launches, and has created a new paradigm for marketers—the arrival of business-to-everyone, or B2E. In the United States, 74.7 percent of the population has Internet access; that’s over 304 million people. Overall, the Internet is the medium [...]
Tags: B2B, B2C, B2E, Boston, boston pr, Integrated, internet, Introductions, Joan Schneider, julie hall, launch, Launch PR, Launch Public Relations, Launches, marketing, new product launch, Product Introduction, product launch, Public Relations, Schneider Associates, SchneiderPR, the new launch plan
Posted in New Book on Launch | No Comments »
