Archive for May, 2010
In a May 21, 2010 article by Steve Lohr of the New York Times, Watermark Medical™, LLC, a Schneider Associates client, was profiled as a company on the leading edge of a new model of healthcare that emphasizes “early detection of health problems, prevention and management of chronic disease.” Watermark Medical is a privately held medical products company servicing the sleep-disordered breathing market. Obstructive Sleep Apnea (OSA) is the world’s leading sleep disorder, and Watermark Medical is bringing solutions to physicians that will improve diagnostic speed and accuracy, increase patient comfort, and create a low-cost alternative to the current sleep testing solutions available to physicians.
“While the strategies and tactics used for each new product launch vary according to the nature of the product, the target audience, trends in the media, retail distribution and consumer lifestyles, certain bedrock principles are required for planning and executing every new product launch. Following these launch basics will put you on the path toward [...]
Schneider Associates Takes Center Stage at SABRE Awards in New York, Winning Three Awards for Zeo Launch CampaignThursday, May 13th, 2010
On the evening of May 11, 2010, Account Director Genevieve Lee represented Schneider Associates (SA) at Cipriani in New York, where SA’s Zeo Launch Campaign won the top Consumer Products campaign category with a Silver SABRE – beating brands such as Friskies (Nestle Purina Pet Care Company), Axe Dark Temptation deodorant, Hanes, and the Bible Illuminated New Testament.
“The omnipresence of the Internet in everyday life has been a prime game changing phenomenon for new product launches, and has created a new paradigm for marketers—the arrival of business-to-everyone, or B2E. In the United States, 74.7 percent of the population has Internet access; that’s over 304 million people. Overall, the Internet is the medium [...]