Friday, April 30th, 2010
Be yourself at Holiday Inn http://bit.ly/aOyFGO #advertising # Congrats on finishing your internship paper @DanChiz. We hope you included many key learnings about marketing! You will be missed! # Watch @juliehallboston & @joanschneider discuss their new book “The New Launch Plan” [VIDEO] http://bit.ly/a5HsG6 #pr #publicrelations # The #Gowalla and #Foursquare battle continues as Gowalla checks [...]
Tags: agency, Boston, Boston Public Relations, firm, Integrated, Introductions, launch, Launch Public Relations, Launches, marketing, new product, Product Introduction, product launch, Public Relations, Schneider Associates, tweets, twitter, updates
Posted in Social Media | No Comments »
Tuesday, April 27th, 2010
Follow this link to watch Schneider and Hall talk about the book, upcoming trends, key findings from the Most Memorable New Product Launch survey, their favorite case studies, and the concept of B2E – Business to Everyone. “The NEW Launch Plan,” available at BNPmedia.com and at Amazon.com, is a business book for brand and marketing [...]
Tags: blog, blog post, blogpost, book, Boston, boston pr, Boston Public Relations, hall, Integrated, Introductions, joan, Joan Schneider, julie, julie hall, launch, Launch Public Relations, Launches, marketing, new launch plan, new product, new product launch, new product launches, PR, pr boston, product, Product Introduction, product launch, product launches, products, Public Relations, public relations boston, publicity, Schneider, Schneider Associates, Schneider PR, Schneider public relations
Posted in Agency News, Launch PR, New Book on Launch | No Comments »
Monday, April 26th, 2010
Julie Hall, EVP/Partner and head of the Consumer Group at Schneider Associates, was invited to speak with reporter Alexandra Bruell at PR Week. Julie touched on topics such as: New trends in marketing and public relations in Boston Growth areas in consumer and launch public relations The growth of new social media, such as Foursquare [...]
Tags: Alexandra Bruell, B2E, Boston, boston pr, boston pr market, business to everyone, Consumer, facebook, foursquare, Integrated, Introductions, julie hall, launch, Launch PR, Launch Public Relations, Launches, marketing, new product, new product launch, Product Introduction, product launch, PRWeek, Schneider Associates, Social Media
Posted in Agency News, Consumer, New Book on Launch | No Comments »
Friday, April 23rd, 2010
#McDonalds turns digital billboard into a game http://bit.ly/apnQAa #advertising #innovation #marketing # #Facebook Open Graph: What it means for privacy http://bit.ly/cceVSV #socialmedia #privacy # How the iPad Changed a 99 Year Old Woman’s Life http://bit.ly/9qrVsc (via @mashable) # How did you celebrate Earth Day yesterday? # Retailers make #iPad apps & embrace the device as [...]
Tags: agency, Boston, Boston Public Relations, firm, Integrated, Introductions, launch, Launch Public Relations, Launches, marketing, new product, Product Introduction, product launch, Public Relations, Schneider Associates, tweets, twitter, updates
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Thursday, April 22nd, 2010
This past year, Schneider Associates (SA) and Worldcom partner Liggett Stashower, teamed up to develop a comprehensive launch campaign for the newly redesigned line of Liquid Wrench lubricants and penetrants. The integrated marketing campaign included brand development, packaging, point-of-purchase, text messaging, Web site, advertising, video, social media, influencer outreach and trade, business and consumer media [...]
Tags: advertising, Boston, Boston Public Relations, Consumer, engine penetrants, Integrated, Introductions, launch, launch campaign, Launch Public Relations, Launches, Liggett Stashower, liquid wrench, marketing, media relations, new product, New York Times, Product Introduction, product launch, Public Relations, Schneider Associates, Social Media, worldcom
Posted in Consumer, Home Products, Launch PR | No Comments »
Thursday, April 22nd, 2010
Yesterday, Joan Schneider, with the assistance of Tom Ryan, marketing associate, presented a webinar entitled, “What Makes a Product Launch Memorable?” The one-hour seminar was sponsored by BNP Media, the publisher of Joan’s new book, The NEW Launch Plan. More than 250 people participated in the webinar, which covered topics such as: Purchasing behaviors and [...]
Tags: Boston, Boston Public Relations, Integrated, introducing new products, Introductions, Joan Schneider, launch, Launch Public Relations, Launches, marketing, most memorable new products, new product, new product launch, new product launches, Product Introduction, product launch, Public Relations, Schneider Associates, the new launch plan, webinar
Posted in Agency News, Launch PR, New Book on Launch | No Comments »
Monday, April 19th, 2010
Schneider Associates has been honored by the Boston Business Journal as #49 on their list of the Area’s Fastest-Growing Private Companies. “We’re all very proud that our hard work earned us distinction despite what was a very challenging year for companies in many different sectors,” added Joan Schneider, agency president and creative director. This is [...]
Tags: agency, BBJ, Boston, Boston Public Relations, Integrated, Introductions, Joan Schneider, launch, Launch Public Relations, Launches, marketing, new product, pacesetters, PR, Product Introduction, product launch, Public Relations, Schneider, Schneider Associates, SchneiderPR
Posted in Agency News | No Comments »
Friday, April 16th, 2010
Tiger Woods’ Nike Spot Fails to Make Cut http://bit.ly/dv5gVp #nike #tigerwoods # How Twitter’s promoted tweets will affect PR http://bit.ly/aMCkpc [schneiderpr] # Burger King Names Michael Kappitt North American CMO http://bit.ly/cA63yv #burgerking # Grooveshark Revamps TinySong: Easy Music Sharing Made Even Easier http://tcrn.ch/cQwnpy #music #grooveshark # The Schneider team is excited to finish at #49 [...]
Tags: agency, Boston, Boston Public Relations, firm, Integrated, Introductions, launch, Launch Public Relations, Launches, marketing, new product, Product Introduction, product launch, Public Relations, Schneider Associates, tweets, twitter, updates
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Friday, April 16th, 2010
SA staff gathered for a surprise baby shower for Ian Chio, our finance and administration manager and his wife, Karen. Ian and Karen are due in early May and have chosen to be surprised on delivery day. We’re all eagerly waiting to see if it will be a boy or girl. Above, account supervisor Ashley [...]
Tags: Boston, Boston Public Relations, Integrated, Introductions, launch, Launch Public Relations, Launches, marketing, new product, Product Introduction, product launch, Public Relations, Schneider Associates
Posted in Agency News | No Comments »
Tuesday, April 13th, 2010
FHO Partners MarketWatch Research for Q1 2010 was recently featured in a Banker & Tradesman article, where Managing Partner Joe Fallon discussed the current state of the greater Boston real estate market. The article reports that some markets – specifically Cambridge and locations with high-tech or R&D uses – appear to be experiencing an early-stage [...]
Tags: Boston, Boston Public Relations, FHO, FHO partners, Integrated, Introductions, launch, Launch Public Relations, Launches, marketing, new product, partners, Product Introduction, product launch, Public Relations, Schneider Associates
Posted in Corporate & Nonprofit | No Comments »
