Archive for June, 2009
After hours of spreading the word through Twitter, Facebook, and relentless calls to family and friends, we won the J.P. Morgan Corporate Challenge T-Shirt Contest in Boston!
Cross posted from PRSA Boston. This month, we spoke with Joan Schneider, President of Schneider Associates, one of the region’s leading agencies. An alum of Boston University’s College of Communications, Joan has worked with some of the most esteemed consumer brands, including Baskin-Robbins and Woolite, as well as NECCO, the agency’s longest-standing client. Joan is [...]
Schneider Associates (SA) is styling for sure with a recent feature in PR Week on the Woolite integrated marketing campaign “Find the Look, Keep the Look.” The campaign was designed to promote fabric care to fashionistas. Launched with the assistance of TLC’s Stacy London, host of the popular show “What Not to Wear,” the SA [...]