New Best Practices Study Brings Focus to Successful B2B Launches
Wednesday, October 17th, 2007As part of our ongoing efforts to learn all we can about successful launch strategies, we recently collaborated with the Center for Business Innovation at Babson College on a new survey studying an important, but rarely discussed business activity: B2B launches. The Schneider Associates Business-to-Business Launch Survey polled sales and marketing executives most involved in [...]
