We’re knee deep in moving crates here at Schneider Associates (more ecologically sound than cardboard boxes). It’s hard to believe that we’ve been here at 240 Newbury Street since right after 9/11. I remember how depressing it was to move offices in the middle of the 9/11 disaster and the nation’s business downturn. Clearly, our [...]
The constant quest for “new” requires product and service companies to be continuously generating fresh ideas, concepts and practices. No matter what your industry, innovation and change are the keys to success. An example of industry-wide consumer driven change is in the food service industry, which is evolving to keep pace with consumer needs. This [...]
At the IRI Conference in Las Vegas, I along with Joan Holleran, editor of New Product Magazine and Valerie Scala Walker, VP of IRI Product Management, Consumer & Shopper Insights delivered tough news a standing room only crowd of marketers. Advertising spending is up and consumer recognition is down. Regrettably, 81% of consumers could not [...]
We are adjusting to our new diggs here at Schneider Associates. The new place is AMAZING. Almost everything is unpacked and it is beginning to feel like home. Check out our Flickr page where I have uploaded lots of move pictures and stay tuned for more move updates!
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