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leadership

There's no way we could perform our communications magic without our amazing people. They're bright, talented, energetic and creative. And we have no intention of telling you who they are because we want to keep them all to ourselves. So here's some information about the principals. If you want to meet the rest of the staff, you'll have to hire us.

Joan Schneider
President and Founder

The launch expert. Wine maven. The queen of the 5:30 am email.

My first job: Working as the "girl delivery boy" at my parents medical supply company

Previous experience: Labored as a copywriter in an ad agency, an account executive in a PR firm, a public relations/ advertising manager in a bank, an information services manager at WBZ-TV and then founded Schneider Associates in 1980 where I achieved my lifelong dream of being my own boss.

Proudest accomplishment: Presenting my launch research at Harvard Business School.

Extracurricular activities: Riding with my husband on his Harley to places of questionable repute; discovering museums in places where Harley people never tread.

Education: Boston University College of Communication, magna cum laude; Harvard Business School, Owner President Management Program (OPM 16).

What her spouse says: As entrepreneurs, we help each other intellectually and emotionally manage two totally different, complex businesses. As dilettantes, we both love to learn--from those around us, traveling the world and from each other. Joan is my soul mate, first mate and favorite Harley Davidson riding companion.

The last word: I am the luckiest person in the world. I get to learn something new each day (sometimes many things each day) that I can apply to client business which helps them achieve their goals.

Julie Hall
Executive Vice President, Consumer Practice and Social Media

Milestone focused. Personally and professionally dogged. Media junkie.

My first job: Lunch meat slicer at my father's grocery store.

Previous experience: Account Coordinator at The Weber Group; Account Executive at Arnold Worldwide; Account Supervisor at Manning, Selvage and Lee; Vice President at Cone.

Biggest Win/Proudest Accomplishment: Marrying my client.

Extracurricular activities: Being a Mommy to Oliver, 5 and Linus; 1. traveling, running and wine tasting.

Education: Providence College; Richmond College, London; Harvard Business School, Key Executives Program.

What her spouse says: Julie is my best friend. She is determined, passionate and smart. She is an information junkie and scours newspapers, the internet, blogs, social networks and every other communications outlet, so she is always "in the know." Not to mention, Julie is a wonderful mother and wife!

The last word: I always try to have it.

Philip Pennellatore
Executive Vice President, Corporate Practice and Public Affairs.

Strategic thinker. Skilled negotiator. Total sports nut.

My first job: Shining shoes at a tuxedo rental business during prom season when I was 14 years old.

Previous experience: Public Relations Executive at Regan Communications; Editorial Assistant in the Boston Globe sports department.

Proudest accomplishment: Being Abby, Bella and Max's dad.

Favorite business activity: Sales and writing.

Extracurricular activities: Golf, mountain biking, gardening, weight training.

Most worthwhile educational experience: Harvard Business School, Key Executive Program.

What his spouse says: "He has so much enthusiasm for his many interests in both his personal and professional life, but he is most passionate about the things that interest me and our three children. I admire the way he approaches everything with great care and sensitivity."

The last word: If everything seems under control, you're just not going fast enough.