About Schneider Associates

Schneider Associates is a Launch communications agency that creates integrated marketing and media strategies for education, consumer, corporate and public affairs clients. We successfully launch and accelerate visibility for new products, services, companies, institutions and communities. Our integrated media strategies blend PR, social media, digital marketing, and influencer relations to deliver messages that inform and mobilize target audiences.

The agency specializes in Launch Public Relations®, a proprietary method of building awareness, interest, engagement, inquiries and action.

Schneider Associates is certified by SOMWBA as a woman-owned business.

Check out our recent work!

Community Launch: Public Approval Process

MA Cities & Towns

Development Projects

Percent Success Rate

Million Sq ft Approved

6 Reasons for Us to Work Together

1

Integrated Media Approach

The SA Newsroom is where our integrated media strategists turn whiteboard walls into canvases with winning ideas. We analyze your business challenges, dig into the research, distill our findings into measurable goals, identify the right audiences and media platforms, create and share content, engage influencers and use analytics to fine-tune campaigns and report quantifiable results.

2

Launch Leadership

Our strengths in Launch PR® and integrated media are the hallmarks of our agency, and are what differentiate us from other PR and marketing communications companies. We view Launch as applicable to a wide array of clients and industries – whether you’re launching a new product, service, company, technology, organization, institution or community – and we apply the lessons we’ve learned from marketing new products to all our practice areas.

3

Our Team

Ideas and strategies thrive in an atmosphere of ‘what if,’ ‘how’ and ‘why not?’ Our team of skilled professionals includes experts in consumer brand positioning and public relations, digital PR, bloggers and marketing strategists, experienced journalists, public affairs and community relations professionals, crisis communications veterans, graphic designers, videographers and media trainers.

4

The SA Newsroom

The SA Newsroom is where the magic happens.  We operate as a news entity—identifying, writing, pitching and securing stories across channels for our clients. TVs on every wall keep us up to the minute on breaking news and Idea Paint surfaces facilitate collaboration. There’s a sense of creativity, purpose, fun and excitement that permeates the atmosphere at Schneider Associates.

5

Worldcom Public Relations Group

The Worldcom Public Relations Group is the world’s leading partnership of independently owned public relations counseling firms, with more than 110 global agency partners worldwide in over 115 cities, 49 countries and across six continents. Through Worldcom, clients have on-demand access to in-depth communications expertise from professionals who understand the language, culture and customs of the geographic areas in which they operate.

6

Great Sense of Humor

The culture at Schneider Associates reflects our five core values: teamwork, respect, passion, trust and creativity. We strive to represent clients who share our values and place a high value on having trustworthy integrated marketing partners. Our team loves coming to work. Our clients benefit from that passion. You will too.

Get to Know Our Team

Our team has written two books on the topic of launching new products and also authored an article, “Why Most Product Launches Fail,” for the Harvard Business Review. We work with companies and brands to help propel them into the marketplace in an environment that gets more competitive each day, and a media market that is increasingly more fragmented.

At Schneider Associates, we understand the importance of creativity in positioning a launch for success. Passion, Creativity, Teamwork, Trust and Respect are hallmarks of our agency, and our senior-level involvement and attention is a strong differentiator from other agencies. We often find people who hire us for a project, then stay with us as long-term clients. If you want an agency that cares about your success, contact us.

Schneider Associates is certified by SOMWBA as a woman-owned business.

Schneider Associates is a member of Worldcom, the largest partnership of independent public relations firms in the world.